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Recently TRAI released an article stating that in the DTH sector there are some 29.33 million subscribers who are inactive as of June 2014. There are total 67.57 million subscribers as reported by the DTH Operators.
When DTH was launched and when new entries like Dish TV, Tata Sky and Videocon D2H came into the DTH sector during the time of Analogue Cable TV, a huge number of cable tv subscribers shifted from cable to DTH.
As DTH operators provide more clearer picture quality and better sound, more channels, interactive services, EPG, etc. People were tempted to go for these services.
In 2009 many of the cable tv MSO launched Digital Cable TV services, a services that is equal or more advanced as experts say to DTH services. The people who still continued with analoge cable turned digital and soon started to enjoy the same features and quality of that of DTH. like EPG, Clearer Picture, better Sound, more channels all at an affordable price, and plus an added advantage was that Digital cable was not affected by weather conditions, where DTH suffers in Rains. Here people saw the turning point as many DTH customers deactivated their service and returned to Digital Cable.
In 2011 when HD services were launched by broadcasters, DTH were the first to provide it, here again there was a shift as people taught MSO coundnt carry HD services, and again people went for DTH HD services like Tata Sky HD, Videocon HD.
But in the same year MSO like Hathway, DEN, In Digital started HD services in digital cable, HD STB were launched at an affordable price and everything of DTH was available on Digital Cable including local channels. So here again people shifted from DTH to Digital Cable.
So what is the Future of Digital Entertainment in our country, DTH or the advancing technology of Digital Cable TV.
Pls share your views on this. Thanks
When DTH was launched and when new entries like Dish TV, Tata Sky and Videocon D2H came into the DTH sector during the time of Analogue Cable TV, a huge number of cable tv subscribers shifted from cable to DTH.
As DTH operators provide more clearer picture quality and better sound, more channels, interactive services, EPG, etc. People were tempted to go for these services.
In 2009 many of the cable tv MSO launched Digital Cable TV services, a services that is equal or more advanced as experts say to DTH services. The people who still continued with analoge cable turned digital and soon started to enjoy the same features and quality of that of DTH. like EPG, Clearer Picture, better Sound, more channels all at an affordable price, and plus an added advantage was that Digital cable was not affected by weather conditions, where DTH suffers in Rains. Here people saw the turning point as many DTH customers deactivated their service and returned to Digital Cable.
In 2011 when HD services were launched by broadcasters, DTH were the first to provide it, here again there was a shift as people taught MSO coundnt carry HD services, and again people went for DTH HD services like Tata Sky HD, Videocon HD.
But in the same year MSO like Hathway, DEN, In Digital started HD services in digital cable, HD STB were launched at an affordable price and everything of DTH was available on Digital Cable including local channels. So here again people shifted from DTH to Digital Cable.
So what is the Future of Digital Entertainment in our country, DTH or the advancing technology of Digital Cable TV.
Pls share your views on this. Thanks