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Following his appointment as Discovery South Asia VP and head of real world products, Sameer Rao is looking to expand the scope of the flagship Discovery Channel.
The ‘Survival’ theme will get a boost with new verticals like adventure, military, weapons, crime and investigation. There will be more local content as well.
“In 2017, we are bolstering the content slate for Discovery Channel with the incredibly successful ‘Survival’ theme, giving it an extra boost with new verticals like adventure, military, weapons, crime and investigation. And, of course, the content pipeline also includes big franchise hits such as ‘Running Wild with Bear Grylls S-3’, ‘Dual Survival’, ‘Naked & Afraid XL’, ‘Treasure Quest’ and more. We also propose to supercharge our flagships with large-scale local productions, refreshes and an amazing show line-up, featuring more local content than ever before,” Rao tells TelevisionPost.com.
Talking about the year that has gone by, Rao notes that Discovery saw a lot of action in 2016 with documentaries like ‘Jawai: India’s Leopard Hills’, ‘Revealed: Siachen’, ‘India’s Paratroopers: Earning the Badge’ and ‘Subhash Chandra Bose: The Mystery’.
“Our programming has always been curated and presented focusing on our core values of ‘surprise’, ‘amazing stories to tell’ and ‘satisfying curiosity’. For Discovery Channel, we are continuing to feed viewers with staple survival and adventure genre topped with more action, excitement and cutting-edge content like ‘Running Wild with Bear Grylls’ and ‘Auction Hunters’. We are also broadening the appeal with new series like ‘Selfie Survival’, ‘Taking Fire’, ‘Croc Isle Gold’ and ‘Wild India’,” Rao explains.
Animal Planet
Meanwhile, the focus of Animal Planet will rest on introducing movies and nature films. The channel will also bring new documentary series like ‘Yankee Jungle’ and ‘Tanzania’s Best Kept Secrets’, taking viewers into the world of animals and the humans who affect them.
Discovery Science and Discover Turbo
Talking about Discovery Science and Discover Turbo, Rao notes that their proposition is to give viewers a window to the world.
“Our viewers expect latest information on space, technology, engineering, and automotive, which these brands continue to bring. We do it with tremendous talent, whether it’s people like Morgan Freeman, who hosts ‘Through the Wormhole’, or auto enthusiast Mike Brewer of ‘Wheeler Dealers’. We’re very timely and cover the latest missions and technological developments, such as the Jupiter and Comet missions, new car releases, events and races from around the world.
“We will continue to offer the best of international content and franchises to our viewers through these networks,” he sums up.
Discovery Channel looks to bolster content slate for 2017 | TelevisionPost.com
The ‘Survival’ theme will get a boost with new verticals like adventure, military, weapons, crime and investigation. There will be more local content as well.
“In 2017, we are bolstering the content slate for Discovery Channel with the incredibly successful ‘Survival’ theme, giving it an extra boost with new verticals like adventure, military, weapons, crime and investigation. And, of course, the content pipeline also includes big franchise hits such as ‘Running Wild with Bear Grylls S-3’, ‘Dual Survival’, ‘Naked & Afraid XL’, ‘Treasure Quest’ and more. We also propose to supercharge our flagships with large-scale local productions, refreshes and an amazing show line-up, featuring more local content than ever before,” Rao tells TelevisionPost.com.
Talking about the year that has gone by, Rao notes that Discovery saw a lot of action in 2016 with documentaries like ‘Jawai: India’s Leopard Hills’, ‘Revealed: Siachen’, ‘India’s Paratroopers: Earning the Badge’ and ‘Subhash Chandra Bose: The Mystery’.
“Our programming has always been curated and presented focusing on our core values of ‘surprise’, ‘amazing stories to tell’ and ‘satisfying curiosity’. For Discovery Channel, we are continuing to feed viewers with staple survival and adventure genre topped with more action, excitement and cutting-edge content like ‘Running Wild with Bear Grylls’ and ‘Auction Hunters’. We are also broadening the appeal with new series like ‘Selfie Survival’, ‘Taking Fire’, ‘Croc Isle Gold’ and ‘Wild India’,” Rao explains.
Animal Planet
Meanwhile, the focus of Animal Planet will rest on introducing movies and nature films. The channel will also bring new documentary series like ‘Yankee Jungle’ and ‘Tanzania’s Best Kept Secrets’, taking viewers into the world of animals and the humans who affect them.
Discovery Science and Discover Turbo
Talking about Discovery Science and Discover Turbo, Rao notes that their proposition is to give viewers a window to the world.
“Our viewers expect latest information on space, technology, engineering, and automotive, which these brands continue to bring. We do it with tremendous talent, whether it’s people like Morgan Freeman, who hosts ‘Through the Wormhole’, or auto enthusiast Mike Brewer of ‘Wheeler Dealers’. We’re very timely and cover the latest missions and technological developments, such as the Jupiter and Comet missions, new car releases, events and races from around the world.
“We will continue to offer the best of international content and franchises to our viewers through these networks,” he sums up.
Discovery Channel looks to bolster content slate for 2017 | TelevisionPost.com
