Dish TV leverages sports channels to push HD packs

[Dileep Kumar]

MUMBAI: With festive fervor just around the corner, India’s oldest DTH operator Dish TV has decided to make the most of the season.

New packs have been introduced for north India with special variants for south India.

A recent study done by Dish TV showed that HD was a big necessity and an increasing number of people were keen to take sports channels.

“Even if multi screen viewing is on the rise, HD is going to be big. So we tweaked and introduced flexible packs. Sports is picking not just due to cricket but also events such as Asian Games, Olympics, Kabaddi and Football,” says Dish TV COO Salil Kapoor speaking to i ndiantelevision.com.

Consumers have the choice to opt for different SD and HD packs.

The operator has laid stress on sports in every level for SD packs. It has a total of 36 HD channels with several additions coming in after it got its additional transponder space early this year.

The HD boost is also being backed by the uptake of HD TV sets during Diwali. The new packs have been introduced a month ago and Kapoor says that the growth has been ‘multifold’.
While regional channels that are available in HD will be on Dish TV, its second brand Zing does not have an HD side to it. Kapoor says it would like to keep its HD audience to stay with Dish TV.

The HD focus will be primarily in the metros.

The packs available are:
Game on HD at Rs 125 (sports and Hindi entertainment)
Life on HD at Rs 175 (English entertainment with sports and Hindi entertainment)
Full on HD at Rs 200 (entertainment)
Sports packs include:
Maxi pack at Rs 275 (six sports channels)
All sports at Rs 320 (maximum 11 sports channels)

Platinum Sports at Rs 440 (English, Hindi, Sports, Lifestyle and Infotainment
The HD channels include Ten HD, Six HD, Star Sports HD 1, Star Sports HD 2, Baby TV HD, AXN, Movies Now HD, Star Movies HD, Star World HD, WB HD, Zee Studio HD, Fox Crime, FX, Zee Café, Sony Pix HD, Life OK HD, Star Gold HD, Star Plus HD, Zee Cinema HD, Zee TV HD, Sony HD, &Pictures HD, Dish Box Office, Animal Planet HD World, Discovery HD World, NGC Wild HD, Nat Geo HD, Discovery Science, Nat Geo People HD, TLC HD World, Fox Life HD, NGC Music, M Tunes HD, Travel XP HD and ET Now.

http://www.indiantelevision.com/dth/dth-services/dish-tv-leverages-sports-channels-to-push-hd-packs-141007

 

[SarfaRaZ]

Good Update Dileep bro & Nice package introduced by DishTv For Festive season.

 

[Karthik]

Good move by dish tv.

 

[Dinesh jain]

gud update bro...nd nice package

 

[Thakur]

MUMBAI: Direct-to-home (DTH) operator Dish TV has introduced a new package for its new and existing customers in North India.

Special variants of these packages are also available for its customers in South India.

Dish TV COO Salil Kapoor said, “The initial response to the new packaging for this festive
season has been overwhelming for Dish TV.

As Asia’s largest DTH operator, we have always focused on offering premium and exclusive packages with a value proposition offering for both new and existing customers.

Dish TV has always been at the forefront for being pioneers
and introducing a host of customer-centric products and services. Our new packaging with an enhanced focus on HD is in response to our
consumers viewing habits making quality entertainment more accessible and economical.”

Dish TV added that in high definition it now has maximum content, 36 HD channels,making it the highest in the country.

The growth of the HD category over the past year,combined with rising sales of flat panel TVs, has added a new dimension to the superior HD viewing experience. Dish TV claims that its overall packaging, with enhanced HD and sports bouquet, will further encourage viewers in the metros and larger cities to subscribe to new offerings from Dish TV.

With the addition of two sports HD channels, Star Sports HD 1 and Star Sports HD 2, Dish TV said that it has a complete offering and a mix of entertainment, music, news and regional language channels for its viewers.

Dish TV is also offering 3 HD add-ons which have the following content:
1 st Pack : Game on HD @ Rs 125 (For sports enthusiasts and Hindi entertainment)
2 nd Pack: Life on HD @ Rs 175 (English entertainment with sports and Hindi entertainment)
3 rd Pack: Full on HD @ Rs 200 (Complete dose of entertainment)
For sports enthusiasts, given the approaching action-packed sporting season (Cricket World
Cup 2015, India-England-Australia Tri Series,India-Australia Test series, Champions Trophy,UEFA, etc.), Dish TV has announced their
special sports packaging.The three core packs for sports enthusiasts
are:

http://www.televisionpost.com/dth/dish-tv-focuses-on-north-india-during-the-festive-season/