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Dish TV’s ARPU, subs adds and capex in FY17
Despite ARPU staying flat in the first quarter, Dish TV is sticking to its earlier guidance of 3–4% growth for the full fiscal period.
In FY16, ARPU expanded to Rs 174 from Rs 168 a year ago. The direct-to-home (DTH) company could introduce a price hike around Diwali.
Besides, it expects the earlier price increase introduced in April to settle down. The fiscal first quarter ARPU stood at Rs 174, which was the same in the preceding quarter. In the year-ago period, the ARPU was at Rs 173, implying an increase of just 0.6%.
Dish TV’s ARPU in the quarter ended 30 June 2016 was impacted by the delay in the implementation of digital addressable system (DAS) in Phase III cities due to multiple court cases.
With analogue signals continuing to prevail, a lot of DTH subscribers downgraded to lower packs. Even the steep price hike earlier in the year led to subscribers moving to lower packs in the initial period.
Another factor that could lift ARPU is the increase in Dish TV’s high-definition (HD) subscribers.
The contribution of HD to Dish TV’s gross subscriber additions has gone up from 18–20% to about 31%. Increasing focus on HD, Dish TV earlier unveiled an all-new campaign ‘Ab India Banega HD’.
It also introduced long-duration HD packs. Almost 11% of Dish TV’s net subscriber base is HD. The HD ARPU is Rs 390.
Dish TV’s Rs 99 plan has also been a prime driver for subscriber additions, accounting for 18–20% of the DTH operator’s gross subscriber adds. The ARPU for this pack settles at around Rs 174 as subscribers normally supplement it with three other mini packs.
Read more at: http://www.televisionpost.com/dth/dish-tvs-arpu-subs-adds-and-capex-in-fy17/ | TelevisionPost.com
Despite ARPU staying flat in the first quarter, Dish TV is sticking to its earlier guidance of 3–4% growth for the full fiscal period.
In FY16, ARPU expanded to Rs 174 from Rs 168 a year ago. The direct-to-home (DTH) company could introduce a price hike around Diwali.
Besides, it expects the earlier price increase introduced in April to settle down. The fiscal first quarter ARPU stood at Rs 174, which was the same in the preceding quarter. In the year-ago period, the ARPU was at Rs 173, implying an increase of just 0.6%.
Dish TV’s ARPU in the quarter ended 30 June 2016 was impacted by the delay in the implementation of digital addressable system (DAS) in Phase III cities due to multiple court cases.
With analogue signals continuing to prevail, a lot of DTH subscribers downgraded to lower packs. Even the steep price hike earlier in the year led to subscribers moving to lower packs in the initial period.
Another factor that could lift ARPU is the increase in Dish TV’s high-definition (HD) subscribers.
The contribution of HD to Dish TV’s gross subscriber additions has gone up from 18–20% to about 31%. Increasing focus on HD, Dish TV earlier unveiled an all-new campaign ‘Ab India Banega HD’.
It also introduced long-duration HD packs. Almost 11% of Dish TV’s net subscriber base is HD. The HD ARPU is Rs 390.
Dish TV’s Rs 99 plan has also been a prime driver for subscriber additions, accounting for 18–20% of the DTH operator’s gross subscriber adds. The ARPU for this pack settles at around Rs 174 as subscribers normally supplement it with three other mini packs.
Read more at: http://www.televisionpost.com/dth/dish-tvs-arpu-subs-adds-and-capex-in-fy17/ | TelevisionPost.com