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DishTV enhances its focus on HD, Launches new AD Campaign ..


22 Jan 2016
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The new ad campaign enlightens masses on merits of HD technology ~
New Delhi, 05th May, 2016: In an endeavor to educate the consumers about the television viewing
experience with genuine Hi-Definition (HD) picture quality, DishTV, Asia’s largest DTH operator
has launched a new AD campaign. This informative AD campaign highlights the merits of HD
picture quality and encourages its consumers to upgrade to HD set top box to enjoy an HD TV
viewing experience. AD features Shahrukh Khan showcasing the transition from Black and white
TV viewing to color to HD viewing. DishTru HD+ offers its consumers an enhanced and unique HD
viewing experience.
DishTV conducted a research to understand why the rising demand for HD TV’s has not led to an
increase in the up gradation of STB’s from SD to HD. This research gave an insight into the
consumer mindset that they buy an HD TV to enjoy hi-definition viewing. But, that is not the case;
In a bid to bust this myth, Dish TV introduced this new campaign to educate its consumers along
with a set of new subscription packs along with it.
To make HD more affordable, DishTV has also introduced HD sachets (small HD entertainment
add on packs) to capture the interest of consumers towards HD viewing by offering them at a
nominal price of Rs.75 only. This offering makes DishTV, the first in the Industry to come up with
such an interesting and affordable option with the lowest entry level pack price of only Rs.224/-
. Subscribers can select these sachets as per their preferences and needs and add more flavor to
their TV viewing experience
DishTV has also introduced Long duration HD packs for a hassle free and uninterrupted TV
viewing experience. DishTV has been the frontrunner in the industry for launching HD services in
2010 and since then has acquired a dominant market share in the HD segment. DishTruHD + set
top box gives its viewers an enhanced TV viewing experience with 1080i resolution picture
quality, aspect ratio of 16:9 and 5.1 surround sound. It also offers a width of 50 HD Channels
along with the facility of unlimited recording at no additional cost.
Commenting on the development, Mr. Arun Kumar Kapoor, Chief Executive officer, DishTV said: “TV
viewing in India has undergone a sea change over the years. From the days when people had a
handful of channels, today, we live in an era where people are spoilt for choices. With this
campaign, we would like to educate the consumer that to enjoy an HD viewing experience, it is
essential to upgrade the STB from SD to HD. This new HD offer is in line with our commitment to
give our viewers the best in terms of quality and service. DishTV being a strong believer in the
potential of the HD segment in India. And, going forward, this all new HD campaign, will further
accelerate the adoption of HD services in the country.”


23 Dec 2015
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RE: DishTV enhances its focus on HD, Launches new AD Campaign

They have everything alright. Just missed a few HD channels.The more thay have to offer, the better will be experience and better will be penetration (Regional markets) . I think it is time that they realize this and add all remaining HD Channels


20 Apr 2011
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RE: DishTV enhances its focus on HD, Launches new AD Campaign

Without channel addition, dish TV concentrating on useless things, Tata sky is leading the market with HD and SD channels
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