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DishTV launches Zing Digital - a customized Malayalam DTH brand.


30 Sep 2012
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  • *.Digital quality picture at cable price
    *.Switching to DTH is now easy at only INR 1099, lowest entry price and recharge plan compared to any other competitor
    *.Better service with empowered local dealers for instant customers issue resolution
    *.backed by DishTV's high-tech technology, reliability and assurance

    DishTV, Asia's largest direct-to-home service provider, has always been at the forefront of development with its path-breaking initiatives. In 2003, when Dish TV, the pioneer in DTH industry, launched India's first DTH service, not many people knew about this technology and how it would change their lives. Now, a decade later, DishTV today announced the launch of"Zing", an excitingNew Brandwhich has been specially conceptualized and customized keeping in mind the Malayalam viewers that are moving over to the digital platform.

    The TV viewing needs of Malayalam viewers are very different as compared to the rest of India. No other DTH player till now has been able to cater to these unique needs in a 360 deg manner, being truly local, state specific and even language specific.

    Our bouquet of services are derived from a consumer survey revealing the most watched channels in this region. At the core of entertainment in this region are Malayalam channels. As an attempt to give the best services to our consumer at the most reasonable price, Zing is our gift to Malayalam viewers offering maximum27 Malayalam channels and services. Zing also offers 150+ channels and services including 16 Malayalam channels and services at an unbelievable price of Rs.99/ month.

    The brand's essence is that it celebrates the uniqueness of the region- its culture, heritage and entertainment. Our offerings are not limited to providing regional channels only, the customer will have a dedicated Malayalam call center and local dealers are empowered to solve all their issues, thus making the service better.

    Mr. R.C Venkateish, Chief Executive Officer, DishTV India added, "Our consumer demographic study has indicated that large segment of TV viewers from medium and small town prefer content from their own region. Zing will address this need and provide maximum available regional content (27 Malayalam Channels and Services) to viewers through exciting packs as compared to other DTH brands."

    "Zing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer's language of choice."

    Zing offers 4 packages:

    Name of the pack
    Unique offering
    Priced at/ month
    DD + South FTA channels (Will have 16 Malayalam channels)
    Rs.99(Including Taxes)

    Swagataham+ Malyala Lokam
    Take Rs.40 a-la-carte to complete Malayalam entertainment
    Rs.139(Including Taxes)

    Hindi GEC+ Sports+ Lifestyle/Fashion+ Others
    Rs.199(Including Taxes)

    Hindi GEC+ Sports+ Lifestyle/Fashion+ Others
    Rs.239(Including Taxes)

    Complete Hindi / English Entertainment+ lifestyle+ News
    Rs.349(Including Taxes)

    ZING Highlights

    • *.Relevant Content (Maximum regional channels):In Phase III and IV of digitization, consumer demographics have indicated Preferences towards regional content.Zingwill address this need and provide maximum available regional content(27 Malayalam Channels and Services)to viewers through exciting packs as compared to other DTH brands.
      *.Enhanced value:With customers getting access to more regional content at price points similar to those of cable services, Zing, with an offer of providing the finest digital picture quality and stereophonic sound at a great value price will make it the first choice of every analog customer looking at going digital.
      *.Flexibility:At times small town customer is hesitant to call call-Centre or reach out to company. A lot of Zing customer support issues will get addressed at local level through empowerment of trade partners.

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