Dish TV extends credit facility to customers following govt’s demonetisation move
Direct-to-home (DTH) operator Dish TV has introduced extended credit facility to customers following the Indian government’s decision to discontinue Rs 500 and Rs 1000 currency notes that has led to liquidity shortage in the short term.
Dish TV, which operates through more than 2,000 distributors and franchises and 250,000 dealers, has given its subscribers the option to extend payment date to recharge connections.
The company said that 100% of transactions with its direct trade partners are through electronic payment modes. Around 27% of customer recharges are through online means, including mobile apps and all popular E-Wallets.
Dish TV is also allowing temporary extension of credit to its distributors and trade partners for the next few days based on the credit rating analysis of its customers.
These steps are aimed to bring ease to the customers and enable continuous entertainment and connectivity through easy recharge in the comfort of their homes.
With these steps, Dish TV has minimised the impact on its business to less than 5% on 9 November and envisages normal business trends going forward.
Dish TV CMD Jawahar Goel said “We appreciate the bold and positive move to tackle the menace of black money. We are in sync with the cause which in the long term will impact the economy positively. To support the common public in the prevailing situation, we have introduced special benefits to our patrons which will provide them continuity in entertainment and convenience of transactions in the present scenario.”
Dish TV is undertaking education and awareness campaigns on its platform on these initiatives.
Dish TV extends credit facility to customers following govt’s demonetisation moveDish TV, which operates through more than 2,000 distributors and...
