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Disney Channel gets live action shows to entertain families and widen ad pool


30 Sep 2012
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MUMBAI: Come January, Disney Channel India will make a big shift from being a purely kids channel to a family entertainment channel with the launch of five family-oriented live action shows in the weekend primetime slot.

The move, company executives say, will help The Walt Disney Company India’s flagship kids channel to broaden the horizon of its viewers. The strategic move has been timed around Disney’s completion of 10 years in the country.

While animation content forms the staple diet of kids’ channels, Disney Channel had begun experimenting with live action shows with the launch of ‘Best of Luck Nikki’ and ‘The Suite Life of Karan and Kabir’.

To begin with, Disney will have three hours of live action content during weekends.

These shows will also be repeated during prime time on weekdays. The time slots have been finalised, but the channel has kept it under wraps.

The five new live action shows are ‘Maan Na Maan Mein Tera Mehman’ (Optimystix), ‘Kabhi Aise Geet Gaya Karo (Cinevistas), ‘Goldie Ahuja Matric Pass’ (The Troublemakers), ‘Lage Raho Chachu’ and ‘Zindagi Khatti Meethi’.

The shows are expected to go on air towards the end of January.

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