Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI:Everyone is talking about it.Everyone is
on it as well.Online retailers have caught everyone’s
fancy and if stats are to be believed then they are
here to stay. The e-commerce industry has been growing at
a rapid pace; 2013 saw the industry grow over
65 per cent which is currently estimated to be
at $3.2 billion. As new competitors entered
the space to encourage the shopaholic in all of
us to click on the ‘buy now’ button and get
parcel at the place of convenience, the
competition has only grown manifold.
To woo the ever-confused shopper who has
too many options to choose from, thanks to
new players entering the lucrative e-commerce
market, the online retailers have to lure them
with various offerings. Be it delivery in one day
or exclusive brands on board, they have done
it all to make sure customers come to them,
time and again.
Discounts are offered every now and then, and
on special occasions like anniversary through
various contests, customers are awarded
shopping points and gifts. For instance, eBay
India launched a Way Too Fab (wt*) campaign
for its ninth birthday bash. As part of the
celebration, it created a special page
Do celebs really push the online gamut? | Indian Television Dot Com that allowed any user
who purchased products which valued more
than Rs 500 on 12, 13 and 14 March 2014, to
spin the Wheel of Magic which offered
consumers an assured gift ranging from special
coupons to mobile phones and tablets to name
a few.
However, the latest mantra has been to launch
eye-catching TVCs. Amazon India launched its
first TVC during the most-sellable property on
Indian television – Indian Premiere League
(IPL). Having said that, who can forget the ads
of Flipkart? The ads featuring children role-
playing as adults went viral and soon many
others followed. After a lull period, the war on
the television screen has begun again as the
new entrants want to leave their mark on
people’s mind.
Like Victoria Secret would be just another
brand without its angels, similarly, each e-
commerce platform is trying to be different
than the other. And for this, these portals
have decided to attach popular faces to the
brand. The hottest fad currently is popular
Bollywood faces associating themselves with
various e-retailers. http://www.indiantelevision.com/iworld/e-commerce/do-celebs-really-push-the-online-gamut-140719
on it as well.Online retailers have caught everyone’s
fancy and if stats are to be believed then they are
here to stay. The e-commerce industry has been growing at
a rapid pace; 2013 saw the industry grow over
65 per cent which is currently estimated to be
at $3.2 billion. As new competitors entered
the space to encourage the shopaholic in all of
us to click on the ‘buy now’ button and get
parcel at the place of convenience, the
competition has only grown manifold.
To woo the ever-confused shopper who has
too many options to choose from, thanks to
new players entering the lucrative e-commerce
market, the online retailers have to lure them
with various offerings. Be it delivery in one day
or exclusive brands on board, they have done
it all to make sure customers come to them,
time and again.
Discounts are offered every now and then, and
on special occasions like anniversary through
various contests, customers are awarded
shopping points and gifts. For instance, eBay
India launched a Way Too Fab (wt*) campaign
for its ninth birthday bash. As part of the
celebration, it created a special page
Do celebs really push the online gamut? | Indian Television Dot Com that allowed any user
who purchased products which valued more
than Rs 500 on 12, 13 and 14 March 2014, to
spin the Wheel of Magic which offered
consumers an assured gift ranging from special
coupons to mobile phones and tablets to name
a few.
However, the latest mantra has been to launch
eye-catching TVCs. Amazon India launched its
first TVC during the most-sellable property on
Indian television – Indian Premiere League
(IPL). Having said that, who can forget the ads
of Flipkart? The ads featuring children role-
playing as adults went viral and soon many
others followed. After a lull period, the war on
the television screen has begun again as the
new entrants want to leave their mark on
people’s mind.
Like Victoria Secret would be just another
brand without its angels, similarly, each e-
commerce platform is trying to be different
than the other. And for this, these portals
have decided to attach popular faces to the
brand. The hottest fad currently is popular
Bollywood faces associating themselves with
various e-retailers. http://www.indiantelevision.com/iworld/e-commerce/do-celebs-really-push-the-online-gamut-140719
