- Joined
- 6 Oct 2013
- Messages
- 7,279
- Reaction score
- 15,705
Public broadcaster Doordarshan (DD) is exploring tying up with so-called over-the-top (OTT) platforms for sharing their content through its Free Dish, India’s only free direct-to-home (DTH) satellite TV service, people aware of the development said.
“DD has the largest rural reach while OTT platforms are largely urban. It’s a win-win for both. Our viewers will get contemporary entertainment and they get rural reach, which is their future market,” the official said.
Doordarshan eyes tie-up to share content through Free Dish
“DD has the largest rural reach while OTT platforms are largely urban. It’s a win-win for both. Our viewers will get contemporary entertainment and they get rural reach, which is their future market,” the official said.
Doordarshan eyes tie-up to share content through Free Dish
