Doordarshan Freedish to hold e-auction; looks to tot 112 TV channels

JitendraKumar

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NEW DELHI: Doordarshan will be holding its 21st e-auction for its free-to-air DTH platform Freedish on 12 August in an attempt to touch the target of 112 television channels in the next few months.

While Doordarshan has set a reserve price of Rs 3.7 crore per slot for the online e-auction, according to information available with Indiantelevision.com, the bid amount is said to have gone up to Rs 4.2 crore in earlier e-auctions.

However, DD sources refused to divulge the number of slots being auctioned to prevent bidders from forming a consortia to bid or resort to other malpractices.

DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

The e-auction will be conducted by C1 India Pvt. Ltd., Noida on behalf of Prasar Bharati.

The reserve price in the 15th e-auction was Rs 3 crore and was raised to Rs 3.7 crore in the 16th auction.

Currently, Freedish has 64 channels including its own channels, and Lok Sabha and Rajya Sabha TV.

The eligibility terms and conditions including other relevant details for this e-auction are displayed on DD's website- Document Moved.

http://www.indiantelevision.com/dth/dth-operator/doordarshan-freedish-to-hold-e-auction-looks-to-tot-112-tv-channels-150803
 
21st e auction info on dd site
www.ddindia.gov.in6483.png
 
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

who will use dd boxes? :rofl... do they even realise that they will have to start providing service for the boxes if not working...once they encrypt channels..
now its easy for dd.. just provide antenna and box. if anything goes wrong customer will manage, but once they start encrypting, it becomes a whole new story..
 
Shadow said:
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

who will use dd boxes? :rofl... do they even realise that they will have to start providing service for the boxes if not working...once they encrypt channels..
now its easy for dd.. just provide antenna and box. if anything goes wrong customer will manage, but once they start encrypting, it becomes a whole new story..

Ok got your logic but how would you estimate your user base to set up a reserve price ?:huh

Without knowing your subscriber base broadcaster will not bid aggressively to get their chs on your platform. That means lower income which will imply endless Govt subsidy for operation. :s
 
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