dkj
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It was back to the Doordarshan days recently, when with mandatory cable TV digitisation in the metro cities from November 1, over one lakh households fell short of set top boxes. With no other option available, the viewers were ‘reduced’ to watching evening news on Doordarshan’s two channels -- Doordarshan National and DD News.
Whoever wrote Doordarshan – the national channel for India – off, needs to think again. For, it does all – from films and debates to bringing in education for all. Quality, that’s been missing for some time now, is slowly picking up as programming indicates. In fact, it has come a long way from being the sole avenue of entertainment to a bouquet of channels that give our daily dose of news, views, entertainment, and information. Today, it’s not just about its reach, it’s also about Doordarshan enjoying 92 per cent coverage of the country through its terrestrial network with a viewership of about 2.5 crore people.
On the other hand, DD – as Times of India reports – it’s not just TV channels, “the government is also keen on having a presence in print and radio. There is urgency to the move in view of elections in 2014 when the government having its own media would be undoubtedly helpful.”
Vivid: Doordarshan has come a long way
Whoever wrote Doordarshan – the national channel for India – off, needs to think again. For, it does all – from films and debates to bringing in education for all. Quality, that’s been missing for some time now, is slowly picking up as programming indicates. In fact, it has come a long way from being the sole avenue of entertainment to a bouquet of channels that give our daily dose of news, views, entertainment, and information. Today, it’s not just about its reach, it’s also about Doordarshan enjoying 92 per cent coverage of the country through its terrestrial network with a viewership of about 2.5 crore people.
On the other hand, DD – as Times of India reports – it’s not just TV channels, “the government is also keen on having a presence in print and radio. There is urgency to the move in view of elections in 2014 when the government having its own media would be undoubtedly helpful.”
Vivid: Doordarshan has come a long way
