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Doordarshan revamps afternoon slots
NEW DELHI: The General Entertainment Channels (GECs) may not be too keen on adding fresh content to their afternoon slot, and this is where national public broadcaster has found an opportunity. DD National has launched a dedicated slot for afternoon shows of all colours, genres and emotions called ‘DD Dopahar...Aapke Ghar.’
The slot, which commenced last week from 12 noon to 3.00 pm, has serials produced and directed by the big-wigs from the television and film fraternity, including Harry Baweja, Karan Razdan, Paintal, Sudhir Pandey and Maninee Dey.
The bouquet is being showcased by DD National back to back, said Director General Tripurari Sharan, adding: “We are bringing in good programmes that are entertaining as well as socially relevant, with a slew of these new mid-time shows. Doordarshan is all geared to engage people by serving them a complete package, while fulfilling its role as a public service broadcaster.”
The shows have a sprinkle of varied genres ranging from family drama, social dramas, romance to sitcoms, where issues like women empowerment and gender equality have been given unique place.
The ‘DD Dopahar’ shows that aim to capture the heart and mind of the Indian viewers are six shows - Amrita, Lakeerein Kiismat Ki, Ghanteshwar Prasad Ghantewale, Chitthi Tere Naam Ki, Anudamini and Yeh Shaadi Hai Yaa Sauda.
Amrita at noon is a heart-warming story of a widow, directed by Karan Razdan. The tale revolves around her obstacles of facing the cruel world and how she succeeds in the end. Watch out how Amrita personifies the saga of an Indian woman.
Directed by Paintal, Lakkerein at 12.30 pm is a story of Asha, an honest lawyer and Sohanlal, her father. It is a saga of human emotions, of family ties, of circumstantial upheavals, of the weak fighting the strong and emerging as the winner.
Ghanteshwar Prasad Ghantewale at 1.00 pm brings with him ladles of emotions, cups full of humour and a palate of wholesome entertainment. It’s an entertaining sitcom with Sudhir Pandey playing the lead, staged in a ‘Halwai Ki Dukaan’.
Chitthi Tere Naam Ki that follows is a romantic drama staged around a mystery of an undisclosed ‘letter’ found in a bottle in mysterious conditions by the main protagonist, Shivani.
Anudamini at 2.00 pm is a family drama, with turns and twists, showcasing how Indian parents marry off their daughter’s without focussing much on their education and well-being.
Yeh Shaadi Hai Yaa Sauda which follows this is a social drama, questioning the evil practices of selling daughters in the name of marriage. Plot revolves around Ambika, the lead protagonist, making women aware of their rights.
Sharan added: “As we are aware of the viewership base during the targeted mid-prime time, we are well equipped and ready with our new shows thus hitting the right chords at the right time.”
