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Popular TV actress Drashti Dhami has been
roped in as the face of MATRIX India's hair
colour brand - SoColor - and she is excited
about her association.
"I'm most excited to be part of creating and
showcasing the latest cut and colour looks
from the brand," Drashti, known for her title
role in the daily soap "Madhubala - Ek Ishq Ek
Junoon", said in a statement.
Drashti will be seen in SoColor's new
campaign - Color with Confidence - which
features her in a never before seen avatar.
Her look has been created using a Caramel
Twist technique, developed by the MATRIX
technical and artistic teams.
READ: Manish Paul replaces Drashti Dhami
as Jhalak Dikhhla Jaa host
Inspired by the concept of a twist with two
tones, the look showcases an interplay of
dark and light tones of SoColor's warm brown
shades.
Talking about it, Drashti said: "The shades of
SoColor have been designed to complement
Indian skin tones and work on our naturally
dark hair. I would recommend SoColor for
both everyday wearable hair color and for a
stunning, head turning look."
This will be the first of many trendsetting
looks that will be unveiled by the brand
during the course of the campaign.
"We are confident that our audience will love
seeing their favourite TV star in the new looks
that she will showcase for the brand," said
Monalisa Dowerah, marketing manager,
MATRIX India.
WATCH: Reasons Why Drashti Was A
Failure | Jhalak Dikh La Jaa
Jhalak Dikhhla Jaa 7: On the sets
Humshakals team Sajid Khan, Riteish
Deshmukh and Saif Ali Khan promote their
film on the sets of Jhalak Dikhhla Jaa 7.(Pic:
Viral Bhayani) Drashti Dhami to endorse hair colour brand - TOI Mobile | The Times of India Mobile Site
roped in as the face of MATRIX India's hair
colour brand - SoColor - and she is excited
about her association.
"I'm most excited to be part of creating and
showcasing the latest cut and colour looks
from the brand," Drashti, known for her title
role in the daily soap "Madhubala - Ek Ishq Ek
Junoon", said in a statement.
Drashti will be seen in SoColor's new
campaign - Color with Confidence - which
features her in a never before seen avatar.
Her look has been created using a Caramel
Twist technique, developed by the MATRIX
technical and artistic teams.
READ: Manish Paul replaces Drashti Dhami
as Jhalak Dikhhla Jaa host
Inspired by the concept of a twist with two
tones, the look showcases an interplay of
dark and light tones of SoColor's warm brown
shades.
Talking about it, Drashti said: "The shades of
SoColor have been designed to complement
Indian skin tones and work on our naturally
dark hair. I would recommend SoColor for
both everyday wearable hair color and for a
stunning, head turning look."
This will be the first of many trendsetting
looks that will be unveiled by the brand
during the course of the campaign.
"We are confident that our audience will love
seeing their favourite TV star in the new looks
that she will showcase for the brand," said
Monalisa Dowerah, marketing manager,
MATRIX India.
WATCH: Reasons Why Drashti Was A
Failure | Jhalak Dikh La Jaa
Jhalak Dikhhla Jaa 7: On the sets
Humshakals team Sajid Khan, Riteish
Deshmukh and Saif Ali Khan promote their
film on the sets of Jhalak Dikhhla Jaa 7.(Pic:
Viral Bhayani) Drashti Dhami to endorse hair colour brand - TOI Mobile | The Times of India Mobile Site
