JitendraKumar
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Dish TV has trained its sights on carriage fees as a mainstream revenue source. In a significant move, India’s largest direct-to-home (DTH) operator by subscriber numbers has come out with a carriage rate card for the first time as it seeks to collect fees from weaker television channels.
Dish TV has fixed its base carriage fee at Rs. 20 lakh ( Rs. 2 million) per month for free to air (FTA) encrypted and pay channels in standard definition (SD) as well as high definition (HD). The base carriage includes transponder cost, turnaround, processing, recording and encryption/subscriber management system (SMS) fee.
Dish TV has circulated a rate card of carriage services to all broadcasters, a copy of which is with Tele visionPost.com. Other DTH operators with large subscriber base could follow suit.
The first to be targeted is IndiaCast UTV, the joint venture company between TV18, Viacom18 and Disney which distributes channels such as Colors, MTV, Vh1, Nick, and Disney Channel, Disney Junior, Hungama TV, Bindass, UTV Movies and UTV Stars.
Sources say Dish TV’s content deal with IndiaCast falls for renewal in January. Dish TV will seek to get carriage fees from the weaker channels of IndiaCast or do net deals where its content cost per subscriber falls. The deal with Media Pro, which distributes the Star, Zee and Turner group of channels, also expires next year.
For South packages, broadcasters will have to pay Rs. 500,000 for South BO-BST/ Mini pack, Rs. 250,000 for South Silver Saver pack, Rs. 200,000 for South Family pack and Rs. 150,000 for South Platinum pack for SD pay channels.
The North plus South basic pack is available for Rs. 1.21 million.Broadcasters who avail of any combo of North and South will get five per cent discount.
For HD channels, broadcasters will have to pay Rs. 250,000 as carriage fee for North Super Family and South Silver Saver pack. They can avail a discount of five per cent on taking a combo package of North and South.
Broadcasters will also have to fork out 1.25 million for premium Logical Channel Numbering (LCN) and another Rs. 500,000 for ordinary LCN. For having an EPG (Electronic Programming Guide) listing, the broadcasters will have to pay another Rs. 150,000.
All the rates are on a monthly basis.
Dish TV has fixed its base carriage fee at Rs. 20 lakh ( Rs. 2 million) per month for free to air (FTA) encrypted and pay channels in standard definition (SD) as well as high definition (HD). The base carriage includes transponder cost, turnaround, processing, recording and encryption/subscriber management system (SMS) fee.
Dish TV has circulated a rate card of carriage services to all broadcasters, a copy of which is with Tele visionPost.com. Other DTH operators with large subscriber base could follow suit.
The first to be targeted is IndiaCast UTV, the joint venture company between TV18, Viacom18 and Disney which distributes channels such as Colors, MTV, Vh1, Nick, and Disney Channel, Disney Junior, Hungama TV, Bindass, UTV Movies and UTV Stars.
Sources say Dish TV’s content deal with IndiaCast falls for renewal in January. Dish TV will seek to get carriage fees from the weaker channels of IndiaCast or do net deals where its content cost per subscriber falls. The deal with Media Pro, which distributes the Star, Zee and Turner group of channels, also expires next year.
For South packages, broadcasters will have to pay Rs. 500,000 for South BO-BST/ Mini pack, Rs. 250,000 for South Silver Saver pack, Rs. 200,000 for South Family pack and Rs. 150,000 for South Platinum pack for SD pay channels.
The North plus South basic pack is available for Rs. 1.21 million.Broadcasters who avail of any combo of North and South will get five per cent discount.
For HD channels, broadcasters will have to pay Rs. 250,000 as carriage fee for North Super Family and South Silver Saver pack. They can avail a discount of five per cent on taking a combo package of North and South.
Broadcasters will also have to fork out 1.25 million for premium Logical Channel Numbering (LCN) and another Rs. 500,000 for ordinary LCN. For having an EPG (Electronic Programming Guide) listing, the broadcasters will have to pay another Rs. 150,000.
All the rates are on a monthly basis.
