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DTH leads digital viewing


7 Apr 2011
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The DTH industry might, at least in part, emulate the telecom sector over the next few years, what with the scorching rate of subscriber additions over the past few years.

Consider this: From just 4 million subscribers in 2007, there were an estimated 31 million DTH connections by 2010. That figure is currently 35 million. This period has also seen the industry move from a two-player market, shared by Dish TV and Tata Sky, to a six-player one with Bharti Airtel, Sun Direct, Reliance Communications and Videocon jumping into the fray in the last 2-3 years. The pace of addition is estimated to be about a million a month.

Among those that report numbers, Dish TV has a gross subscriber base of 10.4 million, while Bharti Airtel and RCom have 5.6 million and 3.5 million respectively. According to a recent report from Media Partners Asia (MPA), if consistently revenue generating subscribers alone are considered, Dish TV with a 26 per cent market share, Tata Sky (22 per cent) and Airtel Digital TV (20 per cent) dominate the landscape.

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