DTH players turn down Javadekar’s appeal for telecasting edu channels

[Thakur]

With the objective to make available quality education for free to all students through TV channels, Union Human Resource Development Minister Prakash Javadekar is taking every possible 

initiative to bring all direct to home (DTH) private players on the same page for telecasting 32 educational channels for free.


In a latest development in this regard, the HRD Minister has personally written a letter to DTH players requesting them to be a partner in educating millions of students with quality contents by making SWAYAM Prabha initiative of HRD Ministry a big success. In his appeal, the minister has asked DTH players to air educational channels for free in the larger benefit of those students who don’t have access to quality education.


The appeal of HRD Minister has been heard by only Dish TV, which is owned by Subhash Chandra, who has recently been gifted with Rajya Sabha seat from Haryana by the Bharatiya Janata Party. Given that the Dish TV is a leading player in the DTH segment; this move would help the HRD Ministry to bargain for better deal with other stakeholders.


According to sources, other DTH players, including Tata Sky, Airtel, Videocon, Sun TV, Reliance DTH, have refused to support Javadekar’s move citing that there is a cost involved in telecasting the channels. Earlier, these players had agreed to air some channels for free, but now they want price for every channel.


Notably, the public broadcaster Doordarshan is broadcasting all 32 channels of SWAYAM Prabha, but since its reach is very limited so to make these channels in reach of everyone, it’s must to bring educational channels on all DTH platforms. According to sources, the ministry is trying its best to persuade private players, but if they don’t agree to participate in our mission of providing quality education to all, the ministry is mulling to bear the cost burden.


Among all DTH players, Dish TV has market share of 27 per cent followed by Tata Sky with 20 per cent market penetration, Airtel digital TV has 19 per cent market share, Videocon d2h has 16 per cent market share, Sun Direct has 12 per cent, while Reliance Digital TV has just 6 per cent presence and DD Direct has just 2 per cent presence



http://www.millenniumpost.in/NewsContent.aspx?NID=326859

 

[Bishnu15]

DD Channels are already compulsory. Now these educational channels ? Where will a dth player get such bandwith to air 32 Edu channels ? Can you imagine sun direct, rdtv carrying these channels ? They even cannot carry popular regional channels. They earlier had DD-Gyandarshan 1 which was a flop, so it had to be discontinued. Even DD-Gyandarshan 2, Eklavya TV & Vyas TV was a complete failure. So what's the use of this ? Simply wastage of space

 

[SarfaRaZ]

No need on wastage of Tps :no 1-2 if they add than its OK but All 32 :no:no

 

[Gurmeet singh]

No need on wastage of Tps :no 1-2 if they add than its OK but All 32 :no:no

:no :no why not permission give to add some good international channel

 

[SarfaRaZ]

:no :no why not permission give to add some good international channel

Its about Educational channels by MHRD :k not about international channels :no

 

[Sarkar]

We cannot expect private players to do charity in society. It's the duty of Govt. So better increase transponder allocation to DDFD and carry all these chs

 

[Gurmeet singh]

Its about Educational channels by MHRD :k not about international channels :no

This is also about tv channel .so indian government stop international channel in India.

 

[SarfaRaZ]

This is also about tv channel .so indian government stop international channel in India.

Why bro u

 

[Sarkar]

This is also about tv channel .so indian government stop international channel in India.

Tell your international partner to pay 4 crore per annual.

 

[dinee]

if dd starts to add south regional,pvt sports and english movies in their dth surely all other dth will decrease their package pricing and start to add dd channels...