ET NOW to air special episode on Cannes 2011 this week

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27 Jun 2011
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Mumbai: ET NOW has announced a special episode on Cannes 2011 this week on Brand Equity; featuring exclusive interviews of Dr. Edward De Bono, International Authority on Thinking and the Author of 'The Six Thinking Hats' and Dennis Crowley, Co-Founder & CEO; Foursquare.

Regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill, Dr. Edward De Bono for the first time on Indian Television, talks about the poor thinking standards in the world. He also throws light on his latest Initiative - 'The Palace of Thinking,' and how this monument will help solve some of the world's largest issues.

Brand Equity will also feature an exclusive conversation with tech's latest celebrity, Co-founder & CEO of Foursquare, Dennis Crowley; who is been named as one of the Top 35 Innovators under the age of 35 with Foursquare – a location-based social networking website based on software for mobile devices. Dennis Crowley talks about the crowded social media space and why Foursquare is ahead of major players in this space i.e., Facebook and Twitter. He also spoke about the phenomenal response it has received from various brands.

The show also features exclusive screening of Saatchi & Saatchi New Directors' Showcase with the likes of Jonathan Higgs, Polynoid and The Daniels presenting their films only on Brand Equity.

To catch these exclusive interviews and more, tune in to Brand Equity on Wednesday at 10:30pm and repeat telecast on Saturday at 2.30pm and Sunday at 11am & 10.30pm. Only on ET NOW.
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