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Reliance Broadcast Network has geared up for digitization, with the launch of its next leg of campaign ‘Choose Your Pack Wisely’. The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment, on television. The company had already created enormous awareness with its ‘Choose Your Box Wisely’ and ‘Switch To’ campaign.
The first phase of ‘Choose Your Pack Wisely’ campaign will be led across four metro cities - Delhi, Mumbai, Bangalore and Kolkata. This campaign which has a budget of over Rs 1 crore will also include intensive marketing activation with the help of RBNL’s marketing muscle and expertise. The campaign will be promoted across the platforms of Television, Radio, Digital and Outdoor, to gain increased visibility through this multi-media campaign.
Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.
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The first phase of ‘Choose Your Pack Wisely’ campaign will be led across four metro cities - Delhi, Mumbai, Bangalore and Kolkata. This campaign which has a budget of over Rs 1 crore will also include intensive marketing activation with the help of RBNL’s marketing muscle and expertise. The campaign will be promoted across the platforms of Television, Radio, Digital and Outdoor, to gain increased visibility through this multi-media campaign.
Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.
OFFICIAL PRESS RELEASE
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