FIC brings sports channels under Fox Sports brand across Asia

[Basil]

MUMBAI: More than a year after rebranding ESPN Star Sports as Fox Sports, Fox International Channels (FIC) has said that it will implement a wide-scale upgrade in its Fox Sports Asia network, effective 15 August.

The change will see the network rebrand its portfolio of channels, which currently includes Fox Sports, Fox Sports Plus HD, Star Sports to Fox Sports, Fox Sports 2 and Fox Sports 3.

All of these channels will be available in both SD and HD. This change will take effect in all countries across Asia where Fox Sports network channels are available, with the exception of China and South Korea where the Star Sports brand will be offered.

Fox Sports News and Fox Football Channel HD will remain unchanged and Fox Sports Play and Fox Sports Mobile will continue to be the network’s non-linear play.

Since launching Fox Sports in Asia in January 2013, FIC has been steadily committed to its mission of changing the sports broadcasting landscape in this region and bringing to audiences not only the sports they want to see, but also the best possible viewing experience. The launch of Fox Sports, Fox Sports 2 and Fox Sports 3 along with the following upgrade plans underscore this commitment.

Three new channel brands in HD

With this trio of premium sports channels, all available in stunning HD, viewers no longer have to choose when more than one of their favourite sports are on at the same time. In addition, each channel will cater for a distinct group of sports fans.

Fox Sports – The Flagship Channel

Top-tier sports, most popular local sports, pivotal games, matches and races will be on this flagship channel, such as the Barclays Premier League (BPL), La Liga, UFC, Tennis Grand Slam semis and finals, and F1 main races.

Fox Sports 2 – Hit & Run

This will be the go-to sports channel for athletics and ball and racquet sports, such as Tennis Grand Slams, Golf Majors, European and Asian football leagues, Major League Baseball (MLB), Indian Badminton League (IBL) and International Amateur Athletics Federation (IAAF) events.

Fox Sports 3 – Feel the Rush

This will be the top destination for adrenaline-fuelled motorsports, combat and extreme sports such as F1, MotoGP, One FC and Extreme Games Asia.

Read more at: FIC brings sports channels under Fox Sports brand across Asia | TelevisionPost.com | TelevisionPost.com

 

[Karan rocks]

Why this Fox sports channels are not launching in India.

 

[shawl_who]

I think this ll not be for India, as its clearly written..

That this name change will be where currently FOX sports n/w chnls are present... which are not present in India

 

[shuknopata]

Its not for India but we can certainly be hopeful about the addition of SSHD3 and SSHD4 in near future. Star Sports also gave the hint few months ago.

 

[Karan rocks]

Its not for India but we can certainly be hopeful about the addition of SSHD3 and SSHD4 in near future. Star Sports also gave the hint few months ago.

 

[Shaikhere]

I wish Let Bein Sports channel must launch in India.They offers all sports that keep us motivated.
and they have more than 12HD CHANNELS

 

[geekvishal]

People in India prefer Star name over Fox.

 

[Karan rocks]

FOX Sports Channels Rebranding Across Asia​

SINGAPORE: Starting in August, FOX International Channels will implement a wide-scale rebranding of its FOX Sports Asia network across most of the continent, with the exception of China and South Korea.

The upgrade will affect the network’s portfolio of channels, which currently includes FOX Sports, FOX Sports Plus HD and STAR Sports. The trio of channels will all be available in HD, with each catering to distinct groups of sports fans.

Flagship channel FOX Sports will broadcast popular local athletic events, as well as top-tier games and matches such as the Barclays Premier League, La Liga, UFC and the Tennis Grand Slam semis and finals. FOX Sports Plus HD will now be FOX Sports 2, becoming the go-to for athletics and ball and racquet sports, including the Tennis Grand Slams, Golf Majors, European and Asian football leagues, Major League Baseball and the Indian Badminton League. Finally, STAR Sports rebrands to FOX Sports 3, airing motor sports, combat and extreme sports, among them F1, MotoGP, One FC and Extreme Games Asia.

The changes will happen in all territories across Asia where FOX Sports network channels are available, except for China and South Korea, where the STAR Sports brand will be offered.

Jon Lee, the executive VP of content and communications for APAC and Middle East, said, “Since we’ve taken over ESPN STAR Sports in 2012 and relaunched it as FOX Sports, our vision has always been to shake things up and change the sports broadcasting paradigm is this region. Sports viewing is surprisingly relatively low across Asia, but those who do watch are passionate sports fans. Our aim is to service those die-hard fans but also open up sports viewing to new audiences in a big way. Watching sports in Asia should be a family affair, it should speak to women as much as it does traditionally to men, we should be inspiring kids to play sports and be active. We can only start to change the way these audiences think about sports viewing by doing things differently, like making sports more accessible through offering the content in as many local languages as possible, and making it more relevant by bringing to screens in each country across Asia sports that are locally popular.”

He added, “In less than two years since we brought the FOX Sports brand to Asia we have made strides in improving the product through better content, availability on multi-screens, etc. Now, we’re ready to take the brand to the next level and really invigorate the excitement, entertainment and just pure enjoyment of watching sports amongst traditional and new viewers in Asia.”

FOX Sports Channels Rebranding Across Asia​

 

[dinesh19]

Why you are talking about Dishtv in this thread ?:huh

where he is talking about dish tv?

 

[Devesh]

Re: RE: FIC brings sports channels under Fox Sports brand across Asia

Why this Fox sports channels are not launching in India.

[/quote

Me too want to know where a talked about dishtv.