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Worldwide Media , a Times Group company, which owns popular Bollywood magazine Filmfare, is foraying into the digital space with the launch of its new awards property for short films.
The company has roped in Reliance Jio as the title sponsor and Facebook India as partner for the property. The winners will be announced via Facebook Live – a first of its kind – and honoured at Filmfare Awards on January 14.
“Filmfare Awards are recognised as the biggest Indian film awards for many years now. Looking at the next phase, we feel it has to be in the digital and mobile space,” said Deepak Lamba, CEO at Worldwide Media.
Short films, once a niche product more suited for the festival circuit, have seen a spurt in popularity of late, especially over internet, and many content creators are trying their hand at it now. The Jio Filmfare Short Film Awards “is our way of gratifying the good narrative that does not make it to the large screens,” Lamba said.
A Reliance Jio spokesperson said people would increasingly consume content via the visual medium and Filmfare’s efforts to encourage talent in this space would provide strong support to the digital movement.
The organisers received more than 1,000 entries, of which 43 have been shortlisted for the awards.
A jury comprising film directors Gauri Shinde, Karan Johar and Meghna Gulzar and actors Vidya Balan, Zoya Akhtar and Kabir Khan will judge entries across categories like Best Movie Fiction, Best Movie Non-Fiction, Best Actor Male and Best Actor Female. The People’s Choice Award will be given on the basis of online voting.
Johar said, “It’s great to see them (Filmfare) extend this prestigious platform to short filmmakers. There are a lot of talented people out there, this is a great way they can showcase it.”
The country needs initiatives like these to back good filmmakers and bring them to the mainstream, said Shinde. “I think Filmfare has conceived a much needed property,” she said.
On December 10, when Meghna Gulzar and Filmfare editor Jitesh Pillai went live on Facebook page to discuss and announce the shortlisted movies, the event registered over 94,000 unique visitors.
Filmfare is collecting votes online though a short films microsite, where people can also view the films. Within two days of the announcement, the site registered over 6,500 votes.
“Through its presence on Facebook, Filmfare is drawing keen interest and strong engagement towards the Filmfare Awards by interacting with people in innovative ways using Facebook Live,” said Ankit Rihal, head of entertainment partnerships at Facebook India.
filmfare ropes in reliance jio as title sponsor, Telecom News, ET Telecom
The company has roped in Reliance Jio as the title sponsor and Facebook India as partner for the property. The winners will be announced via Facebook Live – a first of its kind – and honoured at Filmfare Awards on January 14.
“Filmfare Awards are recognised as the biggest Indian film awards for many years now. Looking at the next phase, we feel it has to be in the digital and mobile space,” said Deepak Lamba, CEO at Worldwide Media.
Short films, once a niche product more suited for the festival circuit, have seen a spurt in popularity of late, especially over internet, and many content creators are trying their hand at it now. The Jio Filmfare Short Film Awards “is our way of gratifying the good narrative that does not make it to the large screens,” Lamba said.
A Reliance Jio spokesperson said people would increasingly consume content via the visual medium and Filmfare’s efforts to encourage talent in this space would provide strong support to the digital movement.
The organisers received more than 1,000 entries, of which 43 have been shortlisted for the awards.
A jury comprising film directors Gauri Shinde, Karan Johar and Meghna Gulzar and actors Vidya Balan, Zoya Akhtar and Kabir Khan will judge entries across categories like Best Movie Fiction, Best Movie Non-Fiction, Best Actor Male and Best Actor Female. The People’s Choice Award will be given on the basis of online voting.
Johar said, “It’s great to see them (Filmfare) extend this prestigious platform to short filmmakers. There are a lot of talented people out there, this is a great way they can showcase it.”
The country needs initiatives like these to back good filmmakers and bring them to the mainstream, said Shinde. “I think Filmfare has conceived a much needed property,” she said.
On December 10, when Meghna Gulzar and Filmfare editor Jitesh Pillai went live on Facebook page to discuss and announce the shortlisted movies, the event registered over 94,000 unique visitors.
Filmfare is collecting votes online though a short films microsite, where people can also view the films. Within two days of the announcement, the site registered over 6,500 votes.
“Through its presence on Facebook, Filmfare is drawing keen interest and strong engagement towards the Filmfare Awards by interacting with people in innovative ways using Facebook Live,” said Ankit Rihal, head of entertainment partnerships at Facebook India.
filmfare ropes in reliance jio as title sponsor, Telecom News, ET Telecom
