Fox Network to cut down its ad-break duration to two minutes by 2020

[Shantanu]

The Fox broadcast network wants to follow the move by NBC Universal in cutting back key advertising time.

By 2020, the Fox network has a goal to cut prime-time advertising time to two minutes an hour from around 13 minutes currently, according to media executives.

Fox also wants to increase some branded content pods doing prime-time programming.

Fox Network to cut down its ad-break duration to two minutes by 2020

 

[Shantanu Upadhyay]

The Fox broadcast network wants to follow the move by NBC Universal in cutting back key advertising time.

By 2020, the Fox network has a goal to cut prime-time advertising time to two minutes an hour from around 13 minutes currently, according to media executives.

Fox also wants to increase some branded content pods doing prime-time programming.

Fox Network to cut down its ad-break duration to two minutes by 2020

So this means there going to be a price hike in fox subscription package in US.

 

[Goalgappa]

By then Disney will have already taken over the fox channels and this will become irrelevant to them

 

[im_dude]

Fox is fta terrestrial channel in usa and it's not getting sold.