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Doordarshan’s free direct-to-home (DTH) platform Freedish has posted its highest revenue ever in FY17.
The over-a-decade-old platform with an estimated 22 million customers has raked in a revenue of Rs 275.4 crore in FY17, up 52.71% from Rs 180.34 crore reported a year ago.
The highest individual bid for a slot in FY17 was Rs 7.3 crore. DD Freedish received the bid from Sony Pictures Networks India’s Sony Pal, which bagged the slot during 32nd e-auction. The second-highest bid amount during the year was Rs 6.8 crore, which was paid individually by MTV Beats and Star Utsav Movies. This, again, was during the 32nd e-auction.
Freedish’s revenue zooms 53% to Rs 275.4 cr in FY17; Sony Pal top bidder with Rs 7.3 cr | TelevisionPost.com
The over-a-decade-old platform with an estimated 22 million customers has raked in a revenue of Rs 275.4 crore in FY17, up 52.71% from Rs 180.34 crore reported a year ago.
The highest individual bid for a slot in FY17 was Rs 7.3 crore. DD Freedish received the bid from Sony Pictures Networks India’s Sony Pal, which bagged the slot during 32nd e-auction. The second-highest bid amount during the year was Rs 6.8 crore, which was paid individually by MTV Beats and Star Utsav Movies. This, again, was during the 32nd e-auction.
Freedish’s revenue zooms 53% to Rs 275.4 cr in FY17; Sony Pal top bidder with Rs 7.3 cr | TelevisionPost.com