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FX India partners with Havas Media to celebrates Doctor Who's 52nd Birthday


30 Aug 2013
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FX India has partnered with Havas Media India and wowed and engaged Doctor Who audiences in India through November making the 23rd a memorable day.

Doctor Who, the world’s longest running sci-fi show which premiered on BBC, November 23, 1963 has Whovians (fans), across the globe. Every year, The Doctor’s birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian.

The ball was set rolling by informing active fan clubs on Facebook that something big was coming their way. Keeping true to the show's legacy they were informed of a chance of being a part of the next best thing to a 'Companion', a Doctor Who sidekick. This was done on Twitter as well.

The tremendous response had fan clubs in the teaser stage actively sharing content as discussions ensued! The engagement for 24 hours from the first teaser was more than the previous 10 days put together. Further, Whovians shared the customised activity collateral. On Twitter, #AskDoctorWhoOnFX flooded itself on timelines everywhere with over 700,000 impressions in just 3 hours.

Enthusiastic Whovians asked a total of 108 questions on Facebook & Twitter!

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FX India partners with Havas Media to celebrates Doctor Who's 52nd Birthday
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