Dinesh jain
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Within a month of launching India’s first
jewellery shopping channel, Gemporia TV, Jewel Alliance
Network Pvt Ltd, the equal joint venture between Jaipur-
based jewellery manufacturer Pink City Jewel House and
UK-based Genuine Gemstone Company, is now planning to launch more “specialised channels” in the jewellery space.
The JV had launched Gemporia TV on 23 September,
which is currently available on direct-to-home (DTH)
platforms Dish TV and Videocon d2h.
“We have formed a 50:50 JV with UK-based Gemporia
under the same brand. In future, we want to have multiple
channels—a gold channel and a silver channel,” Pink City
Jewel House MD Manuj Goyal told.
The JV plans to invest Rs 60 crore (Rs 600 million) in its
first year of operation and is aiming to break-even in one
or two years.
Pink City Jewel House has been manufacturing jewellery
for Gemporia for more than eight years. It is one of the
largest jewellery manufacturers of Jaipur while Genuine
Gemstone Company is the owner of Gemporia brand. It
also owns and operates jewellery channel Gems TV.
The studio and warehouse of the company are located in
Jaipur.
Incidentally, the channel does not have a licence of its
own from the Ministry of Information & Broadcasting
(MIB). It has an agreement with Hyderabad-based Travel
Trendz channel, which went off the air recently, to use its
licence. “In future, we will apply for our own licence,”
Goyal informed.
Gemporia TV will initially be available on DTH platforms
and select multi-system operators (MSOs) in certain cities.
“We may go to cable on certain selected metros. Our take is that if you can’t afford DTH, then you are possibly not able to afford our jewellery,” Goyal added.
The channel will have content in English and Hindi. It is
largely targeted at females but will also offer products for males. It will have thematic programmes.
The channel is guaranteeing its customers a 30-day
unconditional refund if they do not like the product. The
channel will have products ranging from Rs 1,000 to Rs
20,000.
Gemporia TV owners bet big on TV, plans more channels in jewellery space | TelevisionPost.com
jewellery shopping channel, Gemporia TV, Jewel Alliance
Network Pvt Ltd, the equal joint venture between Jaipur-
based jewellery manufacturer Pink City Jewel House and
UK-based Genuine Gemstone Company, is now planning to launch more “specialised channels” in the jewellery space.
The JV had launched Gemporia TV on 23 September,
which is currently available on direct-to-home (DTH)
platforms Dish TV and Videocon d2h.
“We have formed a 50:50 JV with UK-based Gemporia
under the same brand. In future, we want to have multiple
channels—a gold channel and a silver channel,” Pink City
Jewel House MD Manuj Goyal told.
The JV plans to invest Rs 60 crore (Rs 600 million) in its
first year of operation and is aiming to break-even in one
or two years.
Pink City Jewel House has been manufacturing jewellery
for Gemporia for more than eight years. It is one of the
largest jewellery manufacturers of Jaipur while Genuine
Gemstone Company is the owner of Gemporia brand. It
also owns and operates jewellery channel Gems TV.
The studio and warehouse of the company are located in
Jaipur.
Incidentally, the channel does not have a licence of its
own from the Ministry of Information & Broadcasting
(MIB). It has an agreement with Hyderabad-based Travel
Trendz channel, which went off the air recently, to use its
licence. “In future, we will apply for our own licence,”
Goyal informed.
Gemporia TV will initially be available on DTH platforms
and select multi-system operators (MSOs) in certain cities.
“We may go to cable on certain selected metros. Our take is that if you can’t afford DTH, then you are possibly not able to afford our jewellery,” Goyal added.
The channel will have content in English and Hindi. It is
largely targeted at females but will also offer products for males. It will have thematic programmes.
The channel is guaranteeing its customers a 30-day
unconditional refund if they do not like the product. The
channel will have products ranging from Rs 1,000 to Rs
20,000.
Gemporia TV owners bet big on TV, plans more channels in jewellery space | TelevisionPost.com
