So this whole bloody affair of ESPN HD was a negotiation ploy? I wonder who caved in first Sony or Airtel? I think Sony caved and gave a good deal after they got bashed heavily on twitter for hindi commentary on Six. It was a trending topic with 1200 tweets in first hour of IPL. Only a handful was blaming Airtel and D2h. One thing Airtel is good at is they are willing to compromise users to get a good long term contract on channels as we saw with Zee.