Well main point of trouble is that broadcasters r not evolving well as per viewer needs to adapt to compete with new rival streaming options... One needs to b creative with kind of content, packaging, slotting, presentation, come up with exciting contests to attract audience but across genres nothing is being done. Niche Channels r biggest losers bcoz OTT or web takes almost all its audience ... Regular stuff still will sustain till internet or streaming apps become more affordable or expand reach