The Lonelier Island
Contributor
- Joined
- 23 Aug 2018
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Niche viewers hasn't move away to OTT. It's casual viewers who have move away to social media sites like YouTube and TikTok. OTT original market itself is very small.Well main point of trouble is that broadcasters r not evolving well as per viewer needs to adapt to compete with new rival streaming options... One needs to b creative with kind of content, packaging, slotting, presentation, come up with exciting contests to attract audience but across genres nothing is being done. Niche Channels r biggest losers bcoz OTT or web takes almost all its audience ... Regular stuff still will sustain till internet or streaming apps become more affordable or expand reach