German channel "Da Vinci" launching in India from Oct

[Thakur]

NEW DELHI: German TV channel Da Vinci Learning
would start broadcasting in India from early October
this year.
The Berlin-based broadcaster, which is present in 35
countries, is expecting a license by the end of
August this year to beam its kids knowledge channel.
"Da Vinci is expecting to get license by the end of
August and after that it would convert it into a full
channel by early October," Da Vinci Learning MD
Mohit Anand told PTI.
The channel's core target would be children aged
between 6 to 12 years and plans to concentrate
initially on top 12 cities, he added.
The channel would be in English, however, it may
also consider having some shows in vernacular
languages. German TV channel Da Vinci to start broadcasting in India from October - The Economic Times on Mobile

 

[shawl_who]

RE: German TV channel Da Vinci to start broadcasting in India from October

heres d rest :

We are evaluating other languages for India also and would bring them closer to launch," Anand said.
Da Vinci would have a mix of Indian as well as foreign content.
"Currently, we have four shows which are shot in India. We would be adding more," Anand added.
However, he declined to share the quantum of investment which the German firm is making in India.

"We are seeing India as a huge opportunity. Its an important market for us. We know how much importance is given to education by parents in this country and we are a product of that," said Anand.
Presently, Da Vinci's content are on air through Airtel DTH under video-on-demand service.

"We would cover a host of topics, including geography, arts, science and our positioning is aimed at 6 to 12 years child. More than that it would be aimed at the entire family," Anand added.

 

[shawl_who]

RE: German channel "Da Vinci learning" launching in India from Oct

This is really gud news, I ve seen this chnl, on ABS1 ku band... it has some nice contents :win
I m expecting it to first launch on ADTV as full fledged chnl, considering its already available os OD service hya

 

[Thakur]

German firm Da Vinci Media set to unveil edutainment channel for kids

German media company Da Vinci Media
GmbH, which plans to roll out an edutainment
channel in India later this year, wants to tap
the opportunities thrown open by digitisation
of cable TV services and the growing demand
for diversified content here.
The company expects to shortly get its licence
from the Government to operate its channel,
called Da Vinci Learning. The edutainment
channel is targeted at kids in the 6-12 years
age group and aims to offer knowledge-based
programmes in an engaging manner.
Educational content
Ferdinand Habsburg, Founder and CEO, Da
Vinci Media GmbH, said: “We believe there is
consumer demand for educational TV content
in India, which is currently being marginally
met. With digitisation, operators are also
looking to increase their average revenue per
user through new products.”
While he admitted that there are challenges in
the Indian broadcasting space, he believes the
channel is entering the country at just the
right time. “We have a product that will help
commercialisation of digital networks. We
have had promising talks with DTH and cable
operators,” said Habsburg.
Branded content
The company is already testing the waters,
running branded content on some digital
networks through video-on-demand services.
Da Vinci Media will initially launch in English
and then look at expanding in other
languages. “We will target viewers in the top
12 metros and launch on digital TV platforms,
including DTH and digital cable,” he said German firm Da Vinci Media set to unveil edutainment channel for kids - The Hindu Business Line : Mobile Edition

 

[JitendraKumar]

A New Edutainment channel 'Da Vinci Learning', launching Soon!

'Da Vinci Learning', a hurdle away from launching​

MUMBAI: It was in October last year that the news of one more edutainment channel - Da Vinci Learning – hitting the Indian shores broke.

Since then, it has been a long wait for the channel which is still waiting for its license.

With two other ‘edutainment’ channels - Zee Q and Discovery Kids – already on air, the channel didn’t let the wait period go futile. This one year it has primarily focused on the channel’s pre-marketing activities. One of the first activities was the channel’s partnership with DTH operator Airtel DTH and MSOs Digicable and Siticable to give viewers an opportunity to sample its content portfolio.

“Recently, we initiated an activity, basically in print, where our content was inserted in activity papers printed by ‘Primary Plus’, which has tie ups with 2000 schools across India.

The objective has been to reach out to our core TG through all mediums possible and showcase the wonderful world of Da Vinci Learning to them,” says the channel’s country manager Mohit Anand.

The channel is hoping to get the license by the end of August, though it is still hesitant as it all depends on the new government.

“If we are able to secure our license in August then we are confident that we will be able to launch our 24 X 7 channel by early October,” optimistically says Anand.

Last year, when the launch announcement of the German media company Da Vinci Media GmbH launching a channel in India was made, it was in the initial stage of completing all the legal and other statutory compliance.

It has crossed two of the three stages of government approvals.

“We have successfully received Foreign Investment Promotion Board (FIPB) approval (which was stage one) and subsequently established out wholly-owned subsidiary (second stage) and brought in the requisite funds as per the FIPB approval into the country. Post this we have applied to the Information & Broadcasting Ministry, Government of India, for a broadcast license,” elaborates Anand.

The edutainment channel, targeted at kids in the 6-12 years age group, will offer knowledge-based programmes in an engaging manner. Currently, the focus is on the top 12 metros and will be available on digital platforms only across leading DTH players as well as MSOs.

The channel will be in English, however, it is also evaluating other languages in India so that it can have a certain number of shows in vernacular languages to relate to a variety of its TG.

To keep the buzz alive, it organised its first pre-launch event in the national capital on 12 July, where it aimed to familiarise the viewers to the world of learning through innovative live experiments, fun pool games and interactive quiz activities for kids as well as parents. Similar activities will be held in Mumbai and Bangalore, soon.

It has partnered with Fourth Dimension which will handle the complete ad sales for it including the entire gamut of operations as far as ad sales is concerned right from conceptualisation to execution. For creative duties, it will be done in-house as the company follows it globally. Talks are still on to finalise on the media agency.

“Apart from that, almost all the activities that we do across other markets will be replicated here in India as well,” informs Anand.
Launched world-wide on 15 September 2007 by its parent media company Da Vinci Media GmbH - the edutainment channel - is aired across 29 territories in 15 different languages.Source