Get Access to an unbelievable Entertainment with "Zing Digital" in Maharashtra.

[JitendraKumar]

About Zing Digital in Maharashtra.

Source - Dish TV Website

 

[JitendraKumar]

RE: Get Access to an unbelievable Entertainment with "Zing Digital" in Mahar...

Get access to unbelievable entertainment with “Zing”
–From Dish TV, a new brand with the ultimate regional content for Marathi audiences–

3rd July’2014, Nashik: Dish TV, Asia’s largest direct-to-home service provider, has always
been at the forefront of development with its path-breaking initiatives.

In 2003, when Dish
TV, the pioneer in DTH industry, launched India’s first DTH service, not many people knew
about this technology and how it would change their lives. Now, a decade later, with phase
III and IV of digitization in the process, Dish TV today announced the launch of “Zing”, an
exciting New Brand which has been specially conceptualized and customized keeping in
mind new regional viewers that are moving over to the digital platform.

Zing, a first-of-its-kind idea, is part of Dish TV’s strategy
to constantly search for newer ways of reaching out to specific
viewers and engaging with them through relatable content.With Zing, a customer will now be able to choose from a
number of exciting packs which will include all available
Marathi channels and services.

This special initiative highlights Dish TV's commitment to
provide high quality and exceptional services to its customers
and will enable it to be the first choice of every DTH subscriber
in Maharashtra. Zing subscribers are therefore in for an
altogether new viewing experience with best and most
relevant regional content available at best prices. Also, the
essence of the brand is that it celebrates the uniqueness of
Maharashtra- its culture, heritage and entertainment. It is the
first ever brand that is made in Marathi for Marathi by Marathi.

Besides the content all Above-the-Line (ATL) and Below-the-
Line (BTL) advertising, packaging and other marketing
activities will be available in Marathi.

Speaking on the occasion, Mr. R.C. Venkateish, Chief
Executive Officer, Dish TV India said,

“The cable digitization
process has fueled the growth for all DTH operators in the
country with more households shifting to a digital base. Dish
TV has always been at the forefront of offering unique services
and innovative products to its viewers. As industry leaders and
pioneers of the DTH sector we are yet again thrilled to be the
first to introduce an entirely new brand Zing for the benefit of
our esteemed customers in Maharashtra.”

Mr. Salil Kapoor, Chief Operating Officer, Dish TV India
added, “TV content consumption preferences are different
across various states of India. Zing is a unique initiative where
a complete new brand is being launched to address this need
for regional content. Now not only will packages cater to
specific audiences across states, but even communication will
be in the customer’s language of choice.”ZING Highlights

 Relevant Content
(Maximum regional channels):
In Phase III and IV of digitization,
consumer demographics have
indicated preferences towards
regional content. Zing will
address this need and provide
maximum available regional
content (16 Marathi Channels
and Services) to viewers
through exciting packs as
compared to other DTH brands.

 Enhanced value: With
customers getting access to
more regional content at price
points similar to those of cable
services, Zing, with an offer of
providing the finest digital picture
quality and stereophonic sound
at a great value price will make it
the first choice of every analog
customer looking at going digital.

 Flexibility: At times small
town customer is hesitant to call
call-Centre or reach out to
company. A lot of Zing customer
support issues will get addressed
at local level through
empowerment of trade partners.

 

[Anirudha]