Thakur
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GroupM is expanding its sports and entertainment offering under a new global agency brand, ESP, which will comprise two separate businesses: ESP Properties and ESP Brands.
Both businesses will be part of WPP’s media investment management company GroupM, but remain independent of its media-buying operations.
ESP Properties will be GroupM’s first company dedicated to serving rights holders from the worlds of sports and entertainment, including federations, leagues, events, teams, publishers and venues. It will offer a thorough assessment of their commercial programs, and advise how to grow the revenue they generate through a full range of services across data, digital and content development. It will also offer global partnership sales on behalf of rights holders, both to existing WPP brand clients and beyond.
http://www.indiantelevision.com/mam/media-and-advertising/media-agencies/groupm-ventures-into-sports-and-entertainment-rights-under-brand-esp-150519
Both businesses will be part of WPP’s media investment management company GroupM, but remain independent of its media-buying operations.
ESP Properties will be GroupM’s first company dedicated to serving rights holders from the worlds of sports and entertainment, including federations, leagues, events, teams, publishers and venues. It will offer a thorough assessment of their commercial programs, and advise how to grow the revenue they generate through a full range of services across data, digital and content development. It will also offer global partnership sales on behalf of rights holders, both to existing WPP brand clients and beyond.
http://www.indiantelevision.com/mam/media-and-advertising/media-agencies/groupm-ventures-into-sports-and-entertainment-rights-under-brand-esp-150519
