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India's leading emarketplace operatorSnapdeal has roped in bollywood actorAamir Khan who turned 50 on March 14, 2015 as its brand ambassador, industry sources privy to the development told dna.
In fact, Khan, who starred in bollywood's highest-grossing Indian satirical science fiction comedy for 2014 called PK that reportedly earned Rs 600 crore worldwide, has already got on board and an advertising firm has been roped in to shoot campaigns that are likely to hit the screens and online very soon.
"Aamir Khan has accepted the offer and commercials have been shot already," said sources adding that, "The campaigns are expected to go on air in the next few weeks."
When contacted, a Snapdeal spokesperson said, "This is a speculation and as a policy we do not comment on speculations."
Queries sent to Aamir Khan's media relations agency, remained unanswered at the time of posting this news online.
Leading emarketplaces like Flipkart, Snapdeal, Amazon and eBay among others have been doing everything possible under the sun to expand operations and bring in new categories / brand on their respective platforms. This is being done primarily to gain market share in the Indian e-commerce industry and increase valuations.
Interestingly, the Indian e-commerce industry has seen a lot of action in the last couple of quarters particularly in the area of advertising and promotional activities. In fact, a majority of these players have used electronic and print media not only to build visibility but also increase brand recall and stickiness among the online shopping population in the country.
According to an ASSOCHAM-PwC study released in December 2014, about 40 million consumers purchased something online and number is expected to grow to 65 million by 2015 with better infrastructure in terms of logistics, broadband and internet-ready devices will be fuelling the demand in e-commerce. Valued at $17 billion, the e-commerce industry has been growing at an compound annual growth rate (CAGR) of about 35% each year and will cross $100 billion in the next five years, the study said.
Interestingly, the study also stated that brands like Flipkart and Snapdeal were enjoying edge over the global players like Amazon and were attracting attention of investors including top global firms and leading industry leaders like Wipro chairman Azim Premji and Ratan Naval Tata the chairman emeritus of Tata Sons. In fact, both Premji and Tata have made undisclosed investments in Snapdeal.
Snapdeal's association with Tata is not limited to just the personal investment in the emarketplace operator. Tata's affordable housing entity Tata Value Homes also sells housing units on the Snapdeal platform. Interestingly, Aamir Khan, who is very selective with his advertising deals, has shot for Titan and Tata Sky which are both Tata Group companies.
http://www.dnaindia.com/money/report-has-aamir-khan-logged-on-to-snapdeal-as-its-brand-ambassador-2069253
In fact, Khan, who starred in bollywood's highest-grossing Indian satirical science fiction comedy for 2014 called PK that reportedly earned Rs 600 crore worldwide, has already got on board and an advertising firm has been roped in to shoot campaigns that are likely to hit the screens and online very soon.
"Aamir Khan has accepted the offer and commercials have been shot already," said sources adding that, "The campaigns are expected to go on air in the next few weeks."
When contacted, a Snapdeal spokesperson said, "This is a speculation and as a policy we do not comment on speculations."
Queries sent to Aamir Khan's media relations agency, remained unanswered at the time of posting this news online.
Leading emarketplaces like Flipkart, Snapdeal, Amazon and eBay among others have been doing everything possible under the sun to expand operations and bring in new categories / brand on their respective platforms. This is being done primarily to gain market share in the Indian e-commerce industry and increase valuations.
Interestingly, the Indian e-commerce industry has seen a lot of action in the last couple of quarters particularly in the area of advertising and promotional activities. In fact, a majority of these players have used electronic and print media not only to build visibility but also increase brand recall and stickiness among the online shopping population in the country.
According to an ASSOCHAM-PwC study released in December 2014, about 40 million consumers purchased something online and number is expected to grow to 65 million by 2015 with better infrastructure in terms of logistics, broadband and internet-ready devices will be fuelling the demand in e-commerce. Valued at $17 billion, the e-commerce industry has been growing at an compound annual growth rate (CAGR) of about 35% each year and will cross $100 billion in the next five years, the study said.
Interestingly, the study also stated that brands like Flipkart and Snapdeal were enjoying edge over the global players like Amazon and were attracting attention of investors including top global firms and leading industry leaders like Wipro chairman Azim Premji and Ratan Naval Tata the chairman emeritus of Tata Sons. In fact, both Premji and Tata have made undisclosed investments in Snapdeal.
Snapdeal's association with Tata is not limited to just the personal investment in the emarketplace operator. Tata's affordable housing entity Tata Value Homes also sells housing units on the Snapdeal platform. Interestingly, Aamir Khan, who is very selective with his advertising deals, has shot for Titan and Tata Sky which are both Tata Group companies.
http://www.dnaindia.com/money/report-has-aamir-khan-logged-on-to-snapdeal-as-its-brand-ambassador-2069253
