- 6 Oct 2013
- Reaction score
Hathway Cable expands into Bengaluru with Docsis 3.0 broadband service
MUMBAI: Buoyed by the response in Mumbai and Pune, multi-system operator (MSO) Hathway Cable & Datacom has launched 50 mbps broadband service on its Docsis 3.0 ultra high-speed network in Bengaluru. The 50 mbps Docsis 3.0 broadband service starts with a monthly price of Rs 733. A complete portfolio of 50 mbps plans is being launched to cater to residential and corporate customers.
The MSO said that customers in Bengaluru will not only enjoy 50 mbps speed with a 99.9 per cent uptime guarantee, but will also experience Gold Standard Customer Support with fully trained staff to handle any service requirements pertaining to high-speed internet access through multiple devices and a guaranteed service issue resolution within 24 hours. Hathway, which is investing Rs 600 million in its broadband business, is betting big on Docsis 3.0 as it has helped the company reduce its churn in cities where it has been rolled out. The company has also spruced up its customer service to grow its customer base.
“Our high-speed internet plan was very well received by customers in Mumbai and Pune. It has helped us reduce our churn rate from 2.5 per cent per month to 2 per cent. Earlier, we were losing broadband customers but the launch of Docsis 3.0 helped to reverse that trend,” said Hathway Cable & Datacom MD and CEO Jagdish Kumar.
Without sharing specific numbers, Kumar said that the MSO has witnessed 300–400 per cent growth due to upgradation to Docsis 3.0, which is a widely deployed and dominant broadband network technology that is capable of delivering speeds up to 1 gigabit. “We are the first company to launch a truly mass market high-speed 50 mbps retail product in Bengaluru. Our offering is very competitively priced compared to what other service providers are charging for much lesser speeds,” added Kumar.
The next stop for launching this service is Hyderabad. “Hathway will continue to invest in expanding the ultra high-speed broadband network in other parts of the country,” Kumar affirmed. While most of its broadband subscribers are residential users, the company is eyeing strong growth from its enterprise segment as well. “We have a strong enterprise business as we provide service to a lot of hotels and SMEs.
The Marriot Hotel in Bengaluru uses our broadband and cable service,” he revealed. Kumar also stated that Hathway will launch broadband services in all the cities where it has a presence. “We will offer broadband services in cities where we have a presence. We are working towards providing bundled services wherever we have cable services,” Kumar averred.