Hotstar to provide dual language feed for IPL

hike

Dream Pro
Joined
1 Aug 2014
Messages
9,463
Reaction score
5,249
MUMBAI: In line with the trend on television, Star India’s video streaming service Hotstar will have dual language feeds, English and Hindi, for the live streaming of the Indian Premier League (IPL) Season 9.

While the English feed will be the world feed provided by the Board of Control for Cricket in India (BCCI), the video-on-demand (VoD) platform will produce the Hindi feed. Star is finalising the commentary line-up for the Hindi feed of IPL season 9, which is set to take place from 10 April to 29 May.

To date, the VoD service only had English feeds in the previous editions.

This will be the second year of IPL streaming on Hotstar. In 2014, Star had made a deal with the then digital rights holder Times Internet to stream the IPL live on its online sports destination starsports.com.

“We are looking at English and Hindi feeds this year. We will be producing our own Hindi commentary while the English feed will be the world feed provided by the BCCI,” Hotstar president and head Ajit Mohan told TelevisionPost.com.

This is also the first year when the digital service will have full-fledged programming spanning pre- and post-match shows, highlights and an improved scorecard.

“We are going to have full programming around the IPL this year for the first time. We are going to have fully packaged pre- and post-shows. We are also going to have daily and weekly highlights. From a product point of view, we are going to make it a lot easier to check the live scorecard and watch high points of the game all in the context of the video streaming experience,” Mohan elaborated.

Mohan believes that Hotstar has built a habit of consuming sports online among its target audience, which is the affluent urban audience. The objective behind the full programming strategy is to have a complete offering that is better than television so that users start looking at Hotstar as their main screen.

“We have seen in the last 6–9 months that Hotstar is becoming a primary screen for urban India and we expect a lot of people to watch the IPL entirely on Hotstar. Therefore, it’s not enough to just offer the match itself; we need to offer a full programming proposition,” he stated.

According to Mohan, Hotstar is now 40–45% of television viewing in the top six cities. “For the most premium, urban and affluent audience, Hotstar is the main screen for watching sports, particularly cricket. Our effort has entrenched that further during the IPL. Whether it’s English or Hindi, we are reaching affluent urban audience,” he averred.

He also said that the IPL programming would centre completely on sports. It will have the sports DNA of Star Sports into it.

Mohan said that Hotstar has seen a 3x increase in watch time between 2014 and 2015. “The big change this time is that people have a habit of consuming on Hotstar the ICC World Cup World Cup, IPL, Asia Cup and India matches,” he said.

He also said that the viewership for primetime matches is more or less similar to the day match. “It is more or less equal, weekday or weekend, primetime or non-primetime. Even during primetime, people are watching the IPL on digital from home Wi-Fi. If you offer better experience, people will watch it online because mobile is also the primary screen,” he explained.

With the consumption of the IPL on digital growing, advertisers have also chipped in with the ad monies. Hotstar has roped in four sponsors and six large advertisers besides other spot buyers for the IPL this year. Flipkart, AXE (Hindustan Unilever), Volini (Sun Pharma) and Raymond are the main sponsors. Lloyd, Hindware, Hero Fincorp, Airtel and Amazon are other large advertisers on the platform.

Mohan said that a lot more advertisers have signed up for the IPL this year than last year. However, he remained tight-lipped about the ad revenue growth.

“There has been a huge surge in interest. Especially advertisers who have come on board for last few cricketing tournaments have found huge value. I don’t think any other

Hotstar to provide dual language feed for IPL | TelevisionPost.com
 

greylala91

Dream Pro
Joined
23 Dec 2015
Messages
1,390
Reaction score
312
They should first reduce the time gap between the channel's feed and hotstar feed.. I always observed that there is a difference of atleast 1 over between channel's feed and hotstar feed. It becomes irritating when I watch cricket on hotstar and people write the updates on whatsapp groups about a wicket or something
 

Sarkar

Dream Legend
Joined
1 Jun 2013
Messages
20,955
Reaction score
6,398
greylala91 said:
They should first reduce the time gap between the channel's feed and hotstar feed.. I always observed that there is a difference of atleast 1 over between channel's feed and hotstar feed. It becomes irritating when I watch cricket on hotstar and people write the updates on whatsapp groups about a wicket or something
Are you ready to pay to watch sports in hotstar ? If not then bear this 5 min delay. If you are ready then you should hv subscribed the premium service to watch at current feed so that they get some money before closing down the service bcoz there are not many people like you who like to pay hotstar on top of paying huge data charges to ISP ;)
 

greylala91

Dream Pro
Joined
23 Dec 2015
Messages
1,390
Reaction score
312
Sarkar said:
Are you ready to pay to watch sports in hotstar ? If not then bear this 5 min delay. If you are ready then you should hv subscribed the premium service to watch at current feed so that they get some money before closing down the service bcoz there are not many people like you who like to pay hotstar on top of paying huge data charges to ISP ;)
I am really greatful to have such a great service, no doubt. No other network can match what star has done in terms of OTT content. But Hotstar is not actually providing everything free of cost, there are normal ads after every over just like TV. So i dont see any reason for bearing 5 min delay as it looks like they are making money out of this. I hope this is a technical drawback and will be rectified soon. If not a technical drawback and if they are indeed giving this delay willingly, then I think they should start a premium service as well along side of free service. Some people who travel a lot and cannot stick to a particular DTH/Cable can take an advantage of this.
 

Rushil

Dream Legend
Joined
7 Oct 2013
Messages
17,576
Reaction score
12,524
Me enjoying free cricket on tata sky mobile app without any delay its better then hotstar :luv
 

Rahulan Raj

Dream Pro
Joined
6 Mar 2012
Messages
17,963
Reaction score
2,245
Better to opt free streaming ; better quality & real-time :nj
 

Rahulan Raj

Dream Pro
Joined
6 Mar 2012
Messages
17,963
Reaction score
2,245
Rushil.D said:
Me enjoying free cricket on tata sky mobile app without any delay its better then hotstar :luv
+1
Double standard by Fox :D:c
 
Thread starter Similar threads Forum Replies Date
DreamDTH.com Article Disney+ Hotstar to premiere Dil Bechara on 24th July; available to all subscribers and non-subscribers DreamDTH Articles Discussions 0
DreamDTH.com Article Hotstar Specials presents Aarya now streaming on Disney+ Hotstar VIP DreamDTH Articles Discussions 0
DreamDTH.com Article Artemis Fowl premieres exclusively on Disney+ Hotstar Premium DreamDTH Articles Discussions 0
DreamDTH.com Article Celebrities find their ideal lock-down partner; their favourite characters from Disney+ Hotstar Premium DreamDTH Articles Discussions 0
DreamDTH.com Article Hotstar Specials launches its latest series Aarya starring Sushmita Sen; a powerful story of crime, family and survival DreamDTH Articles Discussions 0
DreamDTH.com Article Disney+ Hotstar launches ‘Home Dancer’ with Jacqueline Fernandez and Karan Wahi roped in DreamDTH Articles Discussions 0
DreamDTH.com Article Star India and Disney+Hotstar join hands with Project Mumbai to donate PPE Kits to BMC and Mumbai Police DreamDTH Articles Discussions 0
DreamDTH.com Article Walt Disney brings Hotstar to Migrant workers in Singapore to help them cope DreamDTH Articles Discussions 0
DreamDTH.com Article IMDb Editors’ Present their Favorite Movies and Shows Streaming on Disney+ Hotstar DreamDTH Articles Discussions 0
Rajpatil98 Star Plus to air Hotstar shows due to coronavirus outbreak? TV Shows & Programs 43
R ABP NEWS HD Added on Hotstar! General DTH News & Discussions 1
S Do error 1000 hotstar app in xstream box Airtel Xstream 0
Saichaitanya4496 Criminal Justice Season 2 | Hotstar | Coming Soon TV Shows & Programs 1
D Star Screen Awards 2019 | 31st December 8pm only on StarPlus and hotstar TV Shows & Programs 5
DreamDTH.com Article Horror and Thrilling Titles Now Streaming on Hotstar Premium DreamDTH Articles Discussions 0
amty Super V | Starts 5th Nov | Star Plus , Star Sports, Disney Channel, marvelHQ, Hotstar TV Shows & Programs 16
D Dance+ 5 Starts 9th November 8pm on StarPlus and hotstar TV Shows & Programs 4
people kaithi - karthi - Lokesh - @hotstar South Indian Films 51
Garvit Seeking Help Hotstar Airtel Internet TV 10
DJ Roy Good News Game of Thrones will air simultaneously with US on Hotstar TV Shows & Programs 20
azaanabbas Star Network channels won't be available in the US Cable TV services, to go Hotstar-only TV Channels News 15
D Adhbut Ganesh Utsav 10-14 September 8.00pm only on StarPlus and hotstar TV Shows & Programs 4
D Good News Yeh Rishta Kya Kehlata Hai MahaEpisode 29th September | only on StarPlus and hotstar TV Shows & Programs 1
dud3rulz Tata Sky will be the supplier of Netflix, Hotstar, Amazon Prime Tata Sky 14
Mayur DDF Exclusive Video OTT vs DTH players: How Netflix, Amazon Prime, Hotstar cornered Indian market General DTH News & Discussions 15
Similar threads

























Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock