Thakur
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Housefull Action a new hindi movie channel in the action genre, will be showcasing only action movies from the best of Hollywood, Bollywood & Tollywood. The channel has already opened with decent GRPS as per BAARC data.
The channel is from the stable of Triumph media vision pvt ltd, and is managed by Swami films Mr. Ajit joshi & marketed by White Pixel. Though a new entrant in the genre of action films this channel has robust plans and good library to keep the action hungry audience excited.
Mr. Ajit Joshi from Swami films feels that “There is plenty of demand for action movie in our country and so we are targeting this niche audience and we are very happy with the initial response we have got from the market”. The action genre already has established players like Utv Action & Zee Action but with differential content and robust distribution and marketing plan Mr. Joshi feels that they are in the right direction.
As per Mr Aziz from White Pixel who is looking into the ad sales of the channel “We are not looking at being number one or two in the genre, we are clearly looking at being a frequency builder in the plan of media planners & buyers. The initial response that we have received is very encouraging and in next couple of weeks you will get to see big players coming on board with us”.
Since the time the channel has received its numbers from the Baarc the management of the team is very happy. The team feels they are poised in the right direction and are looking forward for the channel to pick up in the coming weeks.
The channel has also planned for a line of World Television premier of dubbed movies from the month of August as they have acquired new titles from the South for which they have exclusivity.
http://tvnews4u.com/housefull-action-new-hindi-movie-channel-hollywood-bollywood-tollywood/
The channel is from the stable of Triumph media vision pvt ltd, and is managed by Swami films Mr. Ajit joshi & marketed by White Pixel. Though a new entrant in the genre of action films this channel has robust plans and good library to keep the action hungry audience excited.
Mr. Ajit Joshi from Swami films feels that “There is plenty of demand for action movie in our country and so we are targeting this niche audience and we are very happy with the initial response we have got from the market”. The action genre already has established players like Utv Action & Zee Action but with differential content and robust distribution and marketing plan Mr. Joshi feels that they are in the right direction.
As per Mr Aziz from White Pixel who is looking into the ad sales of the channel “We are not looking at being number one or two in the genre, we are clearly looking at being a frequency builder in the plan of media planners & buyers. The initial response that we have received is very encouraging and in next couple of weeks you will get to see big players coming on board with us”.
Since the time the channel has received its numbers from the Baarc the management of the team is very happy. The team feels they are poised in the right direction and are looking forward for the channel to pick up in the coming weeks.
The channel has also planned for a line of World Television premier of dubbed movies from the month of August as they have acquired new titles from the South for which they have exclusivity.
http://tvnews4u.com/housefull-action-new-hindi-movie-channel-hollywood-bollywood-tollywood/
