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Hungama .com releases‘Digital Music Trends 2014’ report


28 Sep 2013
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MUMBAI: The year gone by had much to
take note of. Hungama.com, an on-
demand digital entertainment store-
front, too has released a report on the
music trends of 2014.

The report, ‘Hungama.com Digital
Music Trends 2014’, analyses music
trends as per usage, both downloading
and streaming, pan-India; with
information on the most popular music
streaming platforms as well as popular
devices and music choices of Indian

Music streaming across
Hungama.com’s digital properties saw
over a 100 per cent increase between
2013 and 2014, as per the report, which
includes statistics based on web, WAP
and mobile apps consumption. In
comparison, between 2013 and 2014,
the Android platform witnessed an
increase of close to 100 per cent with
regards to access of service over
Android devices alone. In fact, during
2014, 90 per cent of the music
streaming access was accounted for by
mobile devices driven by the growth in
mobile internet usage.

Bollywood based music, accounting for
81 per cent, was the preferred genre of
music consumed across
Hungama.com’s digital platforms,
followed by international music at 10
per cent. Hungama.com, which
introduced a multi-lingual transliterated
version of its Android app in Hindi,
Tamil, Telugu and Punjabi in 2014, saw
streams for south Indian music and
Punjabi music accounting for 4 per cent
and 2.2 per cent of the total streams
for the year. In terms of regions,
Maharashtra accounted for the largest
share of streams and downloads in

The report also gives insight into the
most popular handset manufacturers
and devices of 2014. While Samsung
continues to be the most popular
mobile brand, the second spot was
taken by Sony, followed by Micromax,
Motorola and HTC in the top 5 most
popular device manufacturers of 2014.

Among the most popular handsets used,
Samsung Galaxy dominated with nine
devices leaving one spot for the
Motorola MOTO G (8th position) in the
list of top 10 most popular devices of

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