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Breaking IBF Moves SC Against Bombay HC Verdict on NTO 2.0


8 Aug 2017
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93 percent of revenue for broadcasters is generated from bouquets made by them and only 7 percent from ala carte channels. This 7 percent revenue may increase to 10 to 15 percent.But balnce 85 percent revenue from bouquets will become a big question mark,as how many subscribers will be ready to take them.So NTO 2.0 implementation is a big risk broadcasters have taken,and TRAI knows that this is going to be working in their as well as customers favour in reducing selling cost of costly channels in long run,as some day or other they may have to reduce price to include them in bouquets.Only channels like Star Plus,Sun TV,Star Sports 1 very high BARC rating channels may be able to sustain this increased price due to NTO 2.0 implementation NTO 2.0: Zee, Sony Announce New Channel Pricing But Will It Help Broadcasters?
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