Discussion Identity crisis: GEC or comedy — what’s Sony SAB’s forte?

[DreamFan]

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Sony SAB has adopted a new brand philosophy yet again — the last time it did so was in 2017 — which, like previously, is aimed at ‘making people happy’. And to communicate this change, the TV channel has a new tagline, Khushiyon Wali Feeling.

Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005. While it was rebranded as a Hindi GEC, it retained comedy as its key ingredient. In fact, Tarak Mehta Ka Ooltah Chashma has been its longest-running show.

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Identity crisis: GEC or comedy — what’s Sony SAB’s forte?

Comedy shows
01. Baavle Utaavle
02. Bhakharwadi
03. Jijaji Chhat Per Hain
04. Taarak Mehta Ka Ooltah Chashmah
05. Apna News Aayega

Non-comedy shows
01. Aladdin - Naam Toh Suna Hoga
02. Tenali Rama

 

[shawl_who]

I think d chnl shud rename itself as SONY TM ( TM - tarak Mehta )

 

[Advik]

Channel is doing very well. Just look at TRP, they are at No 2 in this week. Sab TV getting better TRP than Sony TV.

 

[amty]

comedy or no comedy they way they are functioning is better than many GEC...... i really dont like one dimensional channels ...they have some really good shows

 

[rishuboy]

Simple- it's a light entertainment channel with a dose of comedy and something they assume to be comedy.

 

[Abhinav]

They have gone through many makeovers but there is no identity crisis, the channel continues to be on top of TRP charts and everyone in India knows and loves that channel. SAB TV got a special place in our hearts for providing clean and family friendly comedy.

 

[Saad Aman]

Now, With Wagle Ki Duniya I think it tried comedy (and succeeded) but it is a family friendly GEC actually in my opinion.