Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
GOA: Content is the king is a passé;
in today’s world it is the customer
which rules.
Businesses across the world
understand that involving their
customers will help them innovate
and provide better products and services.
The same goes for the Indian cable television industry. The players
believe that the core intention of digitisation was not just converting the analogue signal into digital one, but to offer choice to the
customers.
“One key element, which we all missed out in the phase I and II of digitisation is the customer, itself. Customer is the king and not
the content. Customer decides whether ARPUs will go up or not.
Hence, a methodology needs
to be found by all the stakeholders,” said Hinduja Group MD and IMCL CEO Tony D’silva while adding that if a customer wants
broadband, VAS or cable, we have to give it to him/her as per the need.
He was speaking at a panel discussion on ‘Digitisation: The phase III and phase IV Challenge’ held at IDOS 2014.
Ortel Communication CEO BP Rath said that the core intention of digitisation was not to decrease the carriage fee but to increase the
ARPUs.
“The aim was to offer choice to the
customers; those who want more services, will pay more or otherwise,” he said and added that
he is happy with the delay in dates for digitisation in phase III and IV as the players would get more time to understand the needs of their clients.
http://www.indiantelevision.com/specials/event-coverage/idos/idos-2014-customer-is-the-king-and-not-the-content-140929
in today’s world it is the customer
which rules.
Businesses across the world
understand that involving their
customers will help them innovate
and provide better products and services.
The same goes for the Indian cable television industry. The players
believe that the core intention of digitisation was not just converting the analogue signal into digital one, but to offer choice to the
customers.
“One key element, which we all missed out in the phase I and II of digitisation is the customer, itself. Customer is the king and not
the content. Customer decides whether ARPUs will go up or not.
Hence, a methodology needs
to be found by all the stakeholders,” said Hinduja Group MD and IMCL CEO Tony D’silva while adding that if a customer wants
broadband, VAS or cable, we have to give it to him/her as per the need.
He was speaking at a panel discussion on ‘Digitisation: The phase III and phase IV Challenge’ held at IDOS 2014.
Ortel Communication CEO BP Rath said that the core intention of digitisation was not to decrease the carriage fee but to increase the
ARPUs.
“The aim was to offer choice to the
customers; those who want more services, will pay more or otherwise,” he said and added that
he is happy with the delay in dates for digitisation in phase III and IV as the players would get more time to understand the needs of their clients.
http://www.indiantelevision.com/specials/event-coverage/idos/idos-2014-customer-is-the-king-and-not-the-content-140929
