“If the channel doesn’t have the local feel, it doesn’t work”: JB Perrette

Thakur

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A firm believer of localisation of content, Discovery Networks International president JB Perrette has great hopes from the country.

While he has travelled to India on multiple occasions, sometimesas a business leader, while at other times as a tourist with his family or alone, he embraces the rich heritage and the talented people of the country.In his current role, Perrette oversees the strategic development and daily operations for a division that distributes 46 entertainment brands, in 45 languages, to more than 1.6 billion cumulative subscribers in 224 countries and territories across Europe, the Middle East, Africa, Asia-Pacific and Latin America.

http://www.indiantelevision.com/node/1591242
 
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