a coordinated move, the English TV channel news members of the News Broadcasters Association (NBA) have decided to pull out of Indian viewership ratings monitor Broadcast Audience Research Council (BARC). As of 7 pm today – India Today, Times Now, News X, CNN News18, and NDTV 24x7 – have stopped inserting the BARC water mark in their TV signals from their studios.
The five channels have stated that they have written to BARC in the past about the alleged abuse and tampering of its monitoring methodology and have received a standard response which has been almost indifference to their concerns. And the snub by the ratings agency this morning was the last straw, hence they decided to pull out of the watermarking.
Sources state that the five channels would like an assurance from BARC that it will only report the data after Republic TV stops allegedly messing around by placing itself in multiple genres and LCNs.
As the five will not be part of the monitoring from BARC, its next week’s report will end up showing that Republic TV has 100 per cent viewership of the English news genre.
Indian English news channels boycott BARC's viewership monitoring | Indian Television Dot Com
The five channels have stated that they have written to BARC in the past about the alleged abuse and tampering of its monitoring methodology and have received a standard response which has been almost indifference to their concerns. And the snub by the ratings agency this morning was the last straw, hence they decided to pull out of the watermarking.
Sources state that the five channels would like an assurance from BARC that it will only report the data after Republic TV stops allegedly messing around by placing itself in multiple genres and LCNs.
As the five will not be part of the monitoring from BARC, its next week’s report will end up showing that Republic TV has 100 per cent viewership of the English news genre.
Indian English news channels boycott BARC's viewership monitoring | Indian Television Dot Com
