Indiantelevision.com introduces ‘Best Sound’ category in the 13th Indian Telly Awards

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MUMBAI: Indian Television Dot
Com and Dolby Laboratories
have announced ‘Best Sound’
category in the upcoming 13th
Indian Telly Awards. With the
onset of digitisation of television
services,high quality sound has
increasingly become an important aspect of television content.
Recognising this important industry change,Indiantelevision.com’s much acclaimed Indian
Telly Awards has announced the inclusion of the ‘Show with the Best Sound’ category in its 13th edition.

The sound category is being
instituted in collaboration with Dolby Laboratories, a pioneer in audio technology. “Indian consumers have become more
discerning today,” said Indian Telly Awards founder and creator Anil Wanvari, who is also the member of International Academy of
Television Arts and Sciences (International Emmy Awards).
“While watching a show at home, these.consumers want a similar sound experience to what they get in a cinema hall. And this has
become more important with over three million HD TV subscribers in India. With an aim to meet this need of discerning viewers,
broadcasters have started investing to make shows sound much better. This trend is bound
to increase with the spread and increase in the number of HD channels, digitisation, DTH and
digital cable TV. We at the Indian Telly Awards are extremely delighted to introduce the sound
category and are grateful to Dolby for collaborating with us on the initiative,” he added.

A jury consisting of top names in the sound industry will take into consideration the entire gamut of the sound production process—
location recording, sound design, mixing,rerecording, editing—to give the award to the one TV show with the best sound design and
mixing. The jury will include Academy Award winning sound mixer Resul Pookutty; National
Film Award winning sound designer
Bishwadeep Chatterjee; Dolby Content Services Engineer Bhaskar Pal and Anil Wanvari.“It gives me immense pleasure to know that
sound is being recognised as an award category in the Indian Telly Awards,” said Bishwadeep Chatterjee. “This would not only
give a huge morale boost to the sound technicians but sensitise the producers,directors, actors and the public by and large to a relatively much lesser known yet very important aspect of television.
Thanks to the initiative by Dolby, we can look forward to great sound quality, which will hopefully enable the producers to keep a substantial budget and time for the sound department.” Resul Pookutty commented, “Being a sound designer, I am very glad that the Indian Telly Awards and Dolby together are giving sound
the due recognition which it very well deserves. I truly believe that this initiative will help raise awareness about the importance of
good sound in television, which in turn will make audiences more interested in newer TV shows. I hope to see more such initiatives and importance being given to sound in Indian television shows going forward.”Dolby Laboratories India country manager Pankaj Kedia said, “We are very excited about this announcement, as this award will give the due recognition to sound in the broadcast
industry. Dolby has participated and contributed in the transformation of sound in
the Indian cinema and television industry.

It gives us great pleasure that the role sound plays in storytelling and engaging the audiences is being given the due importance
and recognition.”The Indian Telly award for the category of ‘Show with the Best Sound’ will be announced at the gala event on 9 September 2014, at Mumbai’s Film City.

http://www.indiantelevision.com/television/tv-shows/awards/indiantelevisioncom-introduces-best-sound-category-in-the-upcoming-13th-indian-telly-awards-140828
 
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