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Breaking India’s Zee is banking on a Pakistani show for its success

A4Akash

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The unlikeliest of Indian media companies is doing the unthinkable.

Zee Entertainment Enterprises Ltd, a $944m (revenue), Mumbai-based media conglomerate, is banking on the appeal of a Pakistani drama series to grab eyeballs and a sizable chunk of the global streaming audience.

On Friday, Qatil Haseenaon Ke Naam (loosely translated as An Ode to Murderous Beauties), a seven-part noir anthology that Zee produced and shot in Pakistan, drops on ZEE5 Global, its streaming platform.

 
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MFan9724

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New Delhi, India -The unlikeliest of Indian media companies is doing the unthinkable.

Zee Entertainment Enterprises Ltd, a $944m (revenue), Mumbai-based media conglomerate, is banking on the appeal of a Pakistani drama series to grab eyeballs and a sizable chunk of the global streaming audience.

On Friday, Qatil Haseenaon Ke Naam (loosely translated as An Ode to Murderous Beauties), a seven-part noir anthology that Zee produced and shot in Pakistan, drops on ZEE5 Global, its streaming platform.

Bro Zee is already a successful platform both on Satellite and Digital Medium . It's just that Pakistani serials are very well appreciated and seen in India therefore Zee is launching the serial . Go on YouTube and search any pakistani serial, You will find many Indians watch it
 

Aiscat

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What a truly intriging title for a series. Better than long-form eternal soapy and corny folk drama.
 
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