Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
All eyes are on Kaun Banega
Crorepati (KBC) as season 8
premieres on Sony TV to see if it
recovers from the fall it had las
season ( KBC's ratings fall accentuates Sony's
troubles). In the previous season the sho
had opened with an average weekly rating o
4+, but slipped to below 2 by the end o
September 2013. The channel had
consequently slipped to number six on the
ratings chart.
The channel seems not to have quit
recovered from the fall. As per the latest data
from TAM subscribers, week 31 (July 27 -
August 2) saw the ratings of Sony TV decline
to 275 GVTs from 288 GVTs in week 29 (July
21-27). The channel has seen an almos
consistent decline in ratings since the past
month but has managed to stay one level
above sister network channel, SAB TV.
Though Yudh was launched recently, it
however failed to have any effect on the
channel with ratings falling even further t
0.7 TVMs in week 31 from 0.8 TVMs in the
previous week. The channel has had to lean
instead on long running shows such as CI
(3.9 TVMs in week 31) and Crime Patrol (1.6
TVMs in week 31). Maharana Patap (3.1 TVMs
in week 31) which was launched last year ha
had an average performance. While the
channel brought back popular game sho
Entertainment Ke Liye Kuch Bhi Karega (1.9
TVMs in week 31) after a gap of two and half
years, it hasn't quite had much of an effect on
the channels viewership. The channel also
attracts a higher amount of male viewership
with shows such as CID and Crime Patrol in
their portfolio and has launched a new Hindi
GEC Sony PAL ( With Sony Pal, Sony & Sab TV,
we can access entire spectrum of GEC
viewership: NP Singh).
Will KBC season 8 change Sony's fortunes?
With changes in the format of the show such
as introduction of new lifelines and pre-
launch campaigns like ‘Kohima,’ ‘Hindu-
Muslim,’ ‘Old Man,’ etc., aiming a
establishing an emotional connect with the
audience through their new theme "Yahan
Sirf Paise Nahi, Dil Bhi Jeete Jate Hain,” the
channel is attempting to go to the audience,
literally. The show will now leave behin
Mumbai and travel to four other cities in
India, Surat being one of the cities which ha
been finalized. KBC 8 was launched inside a
stadium in front of a live audience in Surat http://www.exchange4media.mobi/story.aspx?news_id=57003
Crorepati (KBC) as season 8
premieres on Sony TV to see if it
recovers from the fall it had las
season ( KBC's ratings fall accentuates Sony's
troubles). In the previous season the sho
had opened with an average weekly rating o
4+, but slipped to below 2 by the end o
September 2013. The channel had
consequently slipped to number six on the
ratings chart.
The channel seems not to have quit
recovered from the fall. As per the latest data
from TAM subscribers, week 31 (July 27 -
August 2) saw the ratings of Sony TV decline
to 275 GVTs from 288 GVTs in week 29 (July
21-27). The channel has seen an almos
consistent decline in ratings since the past
month but has managed to stay one level
above sister network channel, SAB TV.
Though Yudh was launched recently, it
however failed to have any effect on the
channel with ratings falling even further t
0.7 TVMs in week 31 from 0.8 TVMs in the
previous week. The channel has had to lean
instead on long running shows such as CI
(3.9 TVMs in week 31) and Crime Patrol (1.6
TVMs in week 31). Maharana Patap (3.1 TVMs
in week 31) which was launched last year ha
had an average performance. While the
channel brought back popular game sho
Entertainment Ke Liye Kuch Bhi Karega (1.9
TVMs in week 31) after a gap of two and half
years, it hasn't quite had much of an effect on
the channels viewership. The channel also
attracts a higher amount of male viewership
with shows such as CID and Crime Patrol in
their portfolio and has launched a new Hindi
GEC Sony PAL ( With Sony Pal, Sony & Sab TV,
we can access entire spectrum of GEC
viewership: NP Singh).
Will KBC season 8 change Sony's fortunes?
With changes in the format of the show such
as introduction of new lifelines and pre-
launch campaigns like ‘Kohima,’ ‘Hindu-
Muslim,’ ‘Old Man,’ etc., aiming a
establishing an emotional connect with the
audience through their new theme "Yahan
Sirf Paise Nahi, Dil Bhi Jeete Jate Hain,” the
channel is attempting to go to the audience,
literally. The show will now leave behin
Mumbai and travel to four other cities in
India, Surat being one of the cities which ha
been finalized. KBC 8 was launched inside a
stadium in front of a live audience in Surat http://www.exchange4media.mobi/story.aspx?news_id=57003
