Good News LaLiga 2021

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LaLiga reactivated MTV fan base in southern markets: Anshul Ailawadi​


Viacom18’s flagship youth brand channel MTV that signed a three-year partnership with the Spanish football league witnessed a threefold increase in reach in the opening week as compared to the last LaLiga broadcast on TV.

The fact that 38% of viewership for the matches came in from Rural India, with over 51% viewership from urban cities is another sign of LaLiga's increasing fandom on MTV India.

 
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