little development, lots of media

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dkj

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Otv's newd is prefered todoordarshan’s because, as the farmers explain, they have more reporters in the field, better local news! In village after village, of all the DTH services on offer, Doordarshan’s free DTH, DD Direct, is least in demand: “Only 50 channels!” And not enough Oriya channels.
The plaint about irrigation is repeated in different parts of the district. In Redakhol block in a village called Badbahal, the farmers watch the narrowcasting farm programmes offered by the Sambalpur Kendra of Doordarshan if the power supply is there, but irrigation is a major problem. Their fields are irrigated only if the rains are good. Roads too are an issue. Child development services? No child in the village avails of them because the anganwadi is too far away.
A little distance away in the same block, the women of Sundrimundra, a village of 400-plus households, reiterate the water supply problem, talking specifically about how they cannot access clear drinking water. They laugh about the serials they enjoy, talk about cookery programmes such as the Oriya Amar Rasoi (My Kitchen), recall the public service spots they have seen on AIDS, reproductive child health, and on female foeticide. They tell you that they watch cricket. And while yes, some of their homes have subscribed to DTH, nobody has DD Direct. It is free, but it does not give an array of private sports channels, its news is not breaking news and is available only briefly through an entire day.
But here’s what they will watch on DTH other providers give them: if there is a clash between a programme on legal information for the citizen and a serial on one of the other channels, they will opt for the former—serials they can catch when they are repeated.



Little development, lots of media - Livemint
 
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