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Mail from Tata Sky explanaing new changes

anantisback

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In response to my complaints about HD package changes,today i received an email from Ms.Minakshi at Tata Sky CEO Escalation Desk Bangalore which explains Tata Sky's point of view about new HD package changes


Dear Mr.Ghanekar,

Thank you for your mail about HD Access Fee.

At Tata Sky we believe that people either watch a particular genre like movies, news, music, cartoons, etc. or they don t. Hence our packages have been arranged by genre to enable our subscribers select and pay for what they like to watch. To add further flexibility of choice, in addition to packages by genre, all channels are also available on a la carte basis.

However, we could not do so to our HD channels while their number grew from 2 to 11. Even now all channels in any genre do not come with an HD version.

With the number of channels having reached 11 and expected to grow rapidly in the coming months, covering all genres, the practice of putting all HD channels in a single HD pack is being discontinued & instead the channels are being added to their respective genre based packs. If you are paying HD Access Fee, you automatically gets the HD variants of the channels you have selected as part of your base / genre / ala carte pack.

This works in your favour as
- you can continue to pick & choose content in genre based packages just as you would & we in turn, ensure that the HD content for those relevant channels is automatically made available to you. More channels of the same genre, as and when they are introduced, are automatically added to the pack.
- This also protects you from a price increase each time a new HD channel is introduced thus avoiding frequent price increases which now will only need to go up after addition of a substantial chunk of HD channels to compensate for the bandwidth they use. Incidently, an HD channel consumes 3 times the bandwidth of an SD channel.


We aware that some of our competitors are offering HD channels to subscribers only when they subscribe to packages of approximately Rs 450 or above. We had the option to do the same. However, we decided against it as it would have forced many subscribers to pay for content they weren t interested in and did not watch. On Tata Sky you could even subscribe to our cheapest pack of Rs 200 PM and for Rs 100 extra could get HD versions of 7 channels in the pack for a total sum of Rs 300 PM.

Also we wish to inform you that effective from 8th October 2012, your account has been activated with the below SD channels and your account is credited towards these channels as below.
Credit towards Star Movies: Rs.180.18/-
Credit towards Star Cricket: Rs.149.24/-
Credit towards ESPN : Rs.172.90/-
Credit towards Star World : Rs.120.12/-
Please note this is valid till 07/04/2013 as per the HD Gold Annual Pack opted.

Assuring the best of our services at all times,

Warm regards
Meenakshi
Customer Care
Tata Sky Ltd.,
 

SUNIEL

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I think its good set but need to option more hd pack.
 

Pacific

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The mail is just saying ' Hey everyone just shift to the Grand Sports pack ' ;)
 

Bishnu15

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HD Pack best option Videocon D2H undoubtedly.
 

ajaidev

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They have made huge alterations from everything from MultiTV charges to channel charges to other fees. They must be trying to milk the customers after being duped by their two executives.
 
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