Media Pro splits, Zee and Star to set up independent affiliate sales teams

Rushil

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MUMBAI: With the Telecom Regulatory Authority of India (TRAI) disallowing bundling of channels from more than one broadcaster, Star DEN and Zee Turner have decided to split their three-year-old distribution joint venture Media Pro Enterprises.

Going forward, both Zee and Star will set up their independent affiliate sales teams for their respective channels.

The latest tariff order dated 31 March 2014, which permitted the inflation-linked hike of 27.5 per cent in Reference Interconnect Offer (RIO) rates (in two stages), is likely to provide a positive fillip to subscription revenues, the two said in a joint statement.

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