Thakur
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MUMBAI: Marathi news channel Mi Marathi, which was eyeing the number one spot on the ratings chart after its late entry a year back, has finally hit bull’s eye.
The channel was launched as a Marathi entertainment channel by Sri Adhikari Brothers Media Ltd and was later sold to HDIL, which then exited the business in 2012 by selling the stakes to Prosperity Agro. It was later in 2014 that the promoters of the channel decided to convert the entertainment channel to a Marathi news channel.
In order to stay above the rest, Mi Marathi has designed a content strategy different than the other Marathi news channels. “We have never had a regional approach towards the channel. Mi Marathi has always been shaped as a global Marathi channel,” Mi Marathi editor in chief Ravindra Ambekar tells Indiantelevision.com in an exclusive chat.
http://www.indiantelevision.com/television/tv-channels/regional/mi-marathi-s-secret-recipe-for-success-in-regional-news-space-150416
The channel was launched as a Marathi entertainment channel by Sri Adhikari Brothers Media Ltd and was later sold to HDIL, which then exited the business in 2012 by selling the stakes to Prosperity Agro. It was later in 2014 that the promoters of the channel decided to convert the entertainment channel to a Marathi news channel.
In order to stay above the rest, Mi Marathi has designed a content strategy different than the other Marathi news channels. “We have never had a regional approach towards the channel. Mi Marathi has always been shaped as a global Marathi channel,” Mi Marathi editor in chief Ravindra Ambekar tells Indiantelevision.com in an exclusive chat.
http://www.indiantelevision.com/television/tv-channels/regional/mi-marathi-s-secret-recipe-for-success-in-regional-news-space-150416
