MIB cancels 5 Viacom18 licenses among 9 license cancellations

[Aryan Dhote]

Other than Hindi viacom18 sees Kannada as major market because they launched 2nd GEC here. They launched 1st regional movie channel here. And also Nick Kannada is doing so good. It's in top10 list in Kannada ratings. Also having language feed will only help in expanding trp but not bringing specific regional ad revenue ( eg: Nick gets good ratings in Karnataka but no Nick channel in Kannada it's registered in Hindi. So ad makers who focus regional can't put ads on Nick. )

Also here in Maharashtra colors in some days will be no. 1 gec now on 2nd spot since corona rating went down. Like kannada also in Marathi they have strong position that's why launching 2nd channel as movie channel hope from colors to increase its portfolio in kannada and Marathi markets unlike other vaicom channels Marathi and kannada channels are on top positions with lots of ratings.